The region’s biggest fashion even, the debut Middle East Fashion Week (MEFW) is set to land in Dubai next spring in 2021. The five-day event will feature more than 20 creatives in the fashion industry plus showrooms, fashion forums, awards, trunk shows, VIP lunches and galas.

The first edition will definitely be the highlight of the year and one of the most booming events of 2021. Antonio Rubel, the Founder and President of MEFW has been in the fashion scene for seven years and he’s the one behind nine fashion weeks held un Dubai, two in Beirut and, of course Riyadh Fashion Week.

View this post on Instagram

A post shared by Middle East Fashion Week (@middleeast.fashionweek)

“The Middle East is the new fashion capital of the world, and we want to shout about it. MEFW will be a magnificent concoction of creativity, flair, talent and energy, showcasing fashion designers from around the world in one stunning location,” Rubel said. “We have been bringing fashion events to the region for more than seven years now, but this will be like nothing the Middle East has ever seen before.”

The historical site Al-Ula just witnessed yet another splendid campaign and one of the most notable photo-shoots this year!

Lebanese-American designer Eli Mizrahi had a breathtaking photoshoot in Al-Ula last January for his fall collection with a remarkable cast of supermodels and creative team, made up of the industry’s most talented individuals ever.

Eli Mizrahi, the creative director of Mônot, enlisted some of his superstar model friends to star in their epic Fall campaign. Mizrahi personally reached out to Kate Moss, Jourdan Dunn, Candice Swanepoel, Alek Wek, Mariacarla Boscono, Amber Valetta, and Xiao We Ju to appear in the campaign, which was shot in 24 hours.

“I wanted to bring together a cast of amazing supermodels from all different backgrounds, ages, and ethnicity to underline the fact that Mônot is both an inclusive brand and one that wants to empower and celebrate women,” Mizrahi said.

“I just spoke to the models from the heart about my vision, as an emerging independent brand, and they were really receptive to what I had to say.” He added.

Shot entirely in Al Ula to feature its breathtaking scenery! Photography by the duo Luigi & Iango before the world went into lockdown Eli’s vision was brought to life within both a stunning series of images and beautifully shot video.

Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.

The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.

View this post on Instagram

A post shared by ARAB FASHION COUNCIL (@arabfashioncouncil)

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.

Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.

View this post on Instagram

A post shared by ARAB FASHION COUNCIL (@arabfashioncouncil)

AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.