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Your 7 Spring 2018 Color Trends are Here!



Spring 2018 Color Trends are Here!

We all know how the fashion industry works; one day you’re in and the next you’re out. Colors are no different. When talking fashion, new colors are being dropped upon us almost every season; certain trendy colors, a guideline that some very up to date personas like to abide by. We gathered all the colors that are supposed to be the “IT” colors this Spring, just so you can make amends with fashion this year!

Below are 2018’s color trends:

1. Purple: 

China Daily

As we’ve witnessed earlier this year, Pantone decided to name “Ultra Violet” the color of the year 2018 and so, purple, violet and lavender are really in at the moment.

2. Scarlett

Scarlett, Cherry Tomato and Tomato Red are really in right now because of how bold and eye catching they are.

3. Military Green

Let’s be real, this color’s always been one of the coolest. It can never go away due to the fact that it’s considered a ‘neutral’.

4. Brown

Apparently, bold browns like the color chocolate brown, are back in fashion this Spring!

5. Tangerine

Looks like it’s all about striking colors this year!

6. Coconut Milk

Don’t you just love its name so much, you wanna go out there and buy yourself something that matches exactly the color above just so you can tell people that you’re wearing “Coconut Milk” today?

7. Powder Blue

Work that Powder/Sky Blue like Cinderella, baby!

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How Fashion Giants Are Contributing In the Fight Against COVID-19




The fight against the coronavirus has become an international mission and a duty on all of us and looks like, big companies and charities aren’t wasting any of their time to join their forces together and offer this assistance.

From Miuccia Prada, Donatella Versace and Giorio Armani and their generous donations, to Tony Ward Couture producing bed sheets for hospitals, here are some of the big names in the fashion industry and how they’re helping out in fighting the virus and putting an end to it.


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“What we are witnessing today, the sudden outburst of unexpected events, represents the new normality which we are all dealing and coming to terms with, and will continue to do so in the future. As occurred in the past, the country is being called on to unite, relying on its many souls, on that courage and energy that distinguishes it." Giorgio Armani * * “Quello che oggi viviamo, l’irrompere di eventi di inattesa portata, rappresenta la diversa normalità con la quale tutti facciamo, e faremo nel futuro, i conti. Come già accaduto in passato, il paese è chiamato a restare unito, affidandosi alle sue infinite anime, a quel coraggio e a quell’energia che lo contraddistinguono.” Giorgio Armani #GiorgioArmani Photo Credits: Serge Guerand, Pietro Boselli

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Fashion giant company Armani has donated more than USD 1.4 million to the hospitals in Rome and Milan. Giorgio Armani is among the first names that came forward and voluntarily contributed to the fight against the spread of COVID19.

Fenty Beauty by Rihanna

Rihanna, the multi-talented force behind the luxurious brand Fenty, has made quite a generous donation through her Clara Lionel Foundation, the education and emergency relief nonprofit has donated $5 million towards COVID-19 response efforts.

Louis Vuitton

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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

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Louis Vuitton Moët Hennesy (LVMH) Chairman and Chief Executive Bernard Arnault has pledged to produce, bottle and deliver hydroalcoholic gel to France’s Assistance Publique-Hôpitaux de Paris hospital network, completely free of charge! They’re prepping their production sites to be used for the manufacturing of the gel.


Spain is the second most affected country by the coronavirus after Italy and so the Spanish chain Zara has contributed greatly to the issue by producing tens of thousands of masks for coronavirus patients as well as healthcare workers.

A spokesperson said they “will make a delivery at least once a week of materials [they] purchase directly.” And now Inditex has also offered to produce hospital scrubs.


Swedish brand H&M is ready to use its vast supply chain capacity to help hospitals in the European Union fight COVID-19 by sourcing personal protective equipment. Many countries are already short on masks but gowns and gloves remain the main priority.

“The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation. We see this is a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.” Anna Gedda, Head of Sustainability H&M Group, said.


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Adidas X Al Ula: The Lit Shoot With Saudis Power Women




Adidas X Al Ula: The Lit Shoot With Saudis Power Women

We’re absolutely in awe with Adidas‘ latest ad campaign entitled “Change Is A Team Sport,” where part of the campaign was shot at the Kingdom’s historical place Al-Ula. 

In celebration of their superstar’s 50th anniversary, Adidas has featured 4 women who hail from Saudi Arabia in the UNESCO heritage site of AlUla. A breathtaking destination for an incredible shoot!

This makes Adidas the very first major brand to have a campaign shot at AlUla, the campaign featured Saudi female rapper Aseel Saraj, blogger Jory Al Maiman, local designer Alaa Balkhy and actress Sarah Taibah in the latest edition of the Superstar sneakers.

Adidas Originals is one of the most popular sports and athleisure brand worldwide, and this sneaker style in particular always found its way back to production for how iconic it is.

This style is known as the superstar and may no longer be used for sports unlike its original purpose, as the shoes were introduced as the the first all leather basket-ball shoe, and met the needs of the athletes at the time.

Watch below the rest of the shoot, that we take pride in it and are amazed by the way it turned up.

Girls just wanna have fun!



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Fashion Forward Makes Its Return to Dubai In April




The Middle East’s most dynamic fashion platform, Fashion Forward, is set to make its return to Dubai this April, the three-day event will offer an immersive take on the fast growing fashion scene in the region.

The event will kick off on the 2nd of April until the 4th and will be held at Dubai Design District, this edition of the three-day fashion show will focus on introducing a beauty element into the platform in addition to the exciting and highly anticipated line up of fashion collections for both regional and international designer collection.

“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” said Bong Guerrero, CEO and co-founder, Fashion Forward Dubai.

“We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals,” he added.

This 12th edition of the show will mark another esteemed year for the fashion in the Middle East, it will also address compelling industry themes, topic and conversations. As for the collections, we’re expecting to see a variety of Ramadan collections.

The free-for-all event will be open to public and will celebrate regional fashion and beauty with a uniquely global perspective, more details regarding the participating designers, speakers, events and brands are yet to be announced.

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