While Key fashion events including the Met Gala and the final for the LVMH Prize for Young Fashion Designers have both been cancelled.
The Arab Fashion Week is an event where more than 70 designers from the Middle East region and Asia are brought together in one iconic place, to preview their autumn/winter 2019 collections.
This one of a kind event is hosted by the Arab Fashion Council in collaboration with Meraas and Umdasc. This year it is taking place on April 24-28, in Dubai’s first ‘Ready Couture‘ concept store, 1422 in City Walk Dubai.
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We are thrilled to announce that you can now register online to attend the 8th edition of the Arab Fashion Week taking place at its new location the @1422official in @citywalkdubai 2. Please go to this link to apply for attendance: http://bit.ly/arabfashionweekrsvp You can visit www.arabfashionweek.org for schedule and profiles of the amazing designer you will see on our catwalk. We can't wait to see you there!
The iconic store that is set to open this month for public after the event, it is designed specifically for luxurious shopping.
The space has a catwalk incorporating cutting edge technology. Which attracted record participation from the Middle East’s most talented designers, and we can’t wait to see their designs rock the runway show.
The event will witness runway shows, private trunk shows, pop-ups and presentations from the number of designers who will be present in the show. Expect to see some of the well-known names in the field, such as Amato, Aisha Ramadan, Rami Kadi and Bluemarine.
Another highlight to look forward to seeing is the latest offerings from the philanthropic brand BLESSED, Saudi-based Sara Altwaim and sustainable label Bav Tailor.
“The Arab Fashion Week is a powerful platform for local, regional and international fashion designers and design houses to show the rest of the world how fashion is evolving in the Middle East,” said Arab Fashion Council chief executive officer, Jacob Abrian. “We are proud to see the event evolving to become an international attraction hosting brands, media and buyers from around the world.
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#Repost @arabfashioncouncil ・・・ Get Ready for The 8th edition of Arab Fashion Week, April 24th to April 28th. In it’s new home 1422 The world’s first Ready-Couture destination. @1422official @meraasdubai @citywalkdubai @umdasch_thestoremakers @jacobabrian #AFW #1422 #Dubai #MyDubai #CityWalk #Meraas #Umdasch #ArabFashionWeek #ReadyCouture
The four-day event will run under the themes, See-Now; Buy-Now Spring Summer 2019 and Ready Couture Fall Winter 2019, and this eighth edition of the Arab Fashion Week is expected to attract a large number of trend-setting designs and capsule collections.
Around 26,000 guests are expected to attend the event, whereas they’ll get the opportunity to view the runway directly at 1422 Store.
After the concluding of the Arab Fashion week, the store 1422 will be opened permanently to the public, as the world’s very first Ready-Couture store in the region.
Check Out Mônot’s Latest Breathtaking Campaign at Al-Ula
The historical site Al-Ula just witnessed yet another splendid campaign and one of the most notable photo-shoots this year!
Lebanese-American designer Eli Mizrahi had a breathtaking photoshoot in Al-Ula last January for his fall collection with a remarkable cast of supermodels and creative team, made up of the industry’s most talented individuals ever.
Eli Mizrahi, the creative director of Mônot, enlisted some of his superstar model friends to star in their epic Fall campaign. Mizrahi personally reached out to Kate Moss, Jourdan Dunn, Candice Swanepoel, Alek Wek, Mariacarla Boscono, Amber Valetta, and Xiao We Ju to appear in the campaign, which was shot in 24 hours.
“I wanted to bring together a cast of amazing supermodels from all different backgrounds, ages, and ethnicity to underline the fact that Mônot is both an inclusive brand and one that wants to empower and celebrate women,” Mizrahi said.
“I just spoke to the models from the heart about my vision, as an emerging independent brand, and they were really receptive to what I had to say.” He added.
Shot entirely in Al Ula to feature its breathtaking scenery! Photography by the duo Luigi & Iango before the world went into lockdown Eli’s vision was brought to life within both a stunning series of images and beautifully shot video.
Luigi & Iango shot the campaign last January in Al Ula, luckily before the lockdown. Another major get was enlisting Carine Roitfeld to style the shoot and Georgi Sandev on board for makeup. “I still can’t believe we got it all done in just 24 hours!” Mizrahi says.
Arab Fashion Week Goes Digital This Year
Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.
The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.
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On Wednesday 24th June, Arab Fashion Week is set to go virtual, in light of the current environment, for designers to tell their stories through collections, creative collaborations, and videos. www.ArabFashionWeek.org will be accessible to all audiences. Sign up to be notified when the platform launches and experience #AFW as a digital event this June via [link in bio] #ArabFashionWeek #ArabFashionCouncil #Online #JacobAbrian
“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.
Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.
Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.
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Ready Couture – Fall/Winter 2020/2021 The Arab Fashion Council is organizing a Ready Couture online event. It will take place from June 24th to June 26th 2020. This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each Fashion House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international/regional media networks. #AFW #ReadyCouture #Online #ArabFashionCouncil
AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.
The three-day long fashion event will be streamed on the AFW website and also broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.
“Today, more than ever, the traditional fashion system is in dire need for revolution and innovation. . . What we cherish now, the way we perceive luxury and the way we engage with things is completely different with how it used to be when the current fashion system was last updated in the last century. COVID-19 . . . has been the key accelerator to lead decisions in reshaping the norms,” Chief Strategy Officer of the Arab Fashion Council Mohammed Aqra said.
How Fashion Brands Are Keeping Us Entertained During Quarantine
All big brands are trying hard to encourage their audience to stay home and in order to do so, they’re coming up with ways to entertain their followers during this quarantine time.
We’re in awe with all the efforts exerted and the different ways brands are trying to entertain us using art and music. Here are some of the big fashion brands and what they’re doing to keep us entertained.
Last March, the French brand has launched a podcast series dubbed called Dior Talk under the direction of creative director Maria Grazia Chiuri. Katy Hessel hosts the podcast where she interviews a number of feminist artists about their life and work.
The French label is launching a series of DIY guides, talks and even live performances on its Instagram page. A program called Chloé Voices will also launch, featuring creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.
The Italian label will host a number of one-on-one discussions entitled Prada Possible Conversations (a riff off Schiaparelli and Prada: Impossible Conversations, the Met’s Spring 2012 Costume Institute exhibition), on its official Instagram account.
The British label launched Choo Sketch, in which fans get to submit drawings and videos of shoe designs and the brand picks the best and post it on its social media platforms. Best creative five will then be chosen and the brand will produce them for a capsule collection, with all the profits going to an undisclosed charity. Talk about win win situations!
The American fashion brand hosts a program called Happiest Hour every weekday at 5 PM on its Instagram account, where influencers, models, stylists and celebrities come to discuss how they are staying positive during this time in order to influence others.