The Saudi Commission for Tourism and National Heritage (SCTH) are launching two simultaneous seasons of events, that will run the Taif and Al-Soudah seasons in the Asir region in tandem next month.
SCTH officials said events organized for the Taif and Al-Soudah seasons are all part of coordinated efforts between the public and private sectors.
The aim of these events is to shed the light on Taif as a top tourists destination by highlighting the rich history of the area, through a range of family entertainment and tourist events.
Areas of interest are the famous Souk Okaz Festival, with its literary, cultural, and artistic events, and popular poetry competition. The Arab market will also host several Middle Eastern countries for the very first time.
Moreover, the “Crown of the Camels” festival will be held to celebrate the traditional Arab civilization, other adventure activities and events such as hiking, parachute jumping will be included. In addition to a rose and fruit festival, street art and theater plays.
Director of Taif Season, Noura Al-Akil, said: “We aim to grant Taif its natural title as an Arab resort, through these activities, by highlighting the historical heritage and remarkable cultural and artistic diversity, while also providing diverse activities that meet the aspirations of Saudi families, residents, guests and tourists.
“The concerted action among the public and private sectors and the community has been remarkable. The participation of Arab countries is providing an exceptional experience for visitors this year, to help re-establish Taif as the first tourist destination in the Kingdom,” she added.
Taif and Al-Soudah seasons have their own social media accounts dedicated for their events, in addition to the Saudi Seasons website.
Details about upcoming events during the two festival periods will be revealed on the website over the coming days, so stay tuned!