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Top Cruelty-Free Cosmetics Brands

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We all love to own shimmering eye-shadows and eye catching highlighters, however, there’re a downside to beauty, an actual ugly one that some of us may not be aware of, and that is animal testing in this industry.

While some may choose to ignore this fact or are simply ignorant, others are taking action and thus pushing companies to do better and choose another way for testing their products.

Now, more and more brands are joining in the initiative and is choosing to go organic, the following a list of these brands that are cruelty-free and can be found in the stores of the Middle East.

THE BODY SHOP

The Body Shop is one of the OG brands that is a world leader in fighting against animal testing, ever since 1989 when the company partnered with Cruelty International. Its campaigning was instrumental in the European-Union-wide ban on animal testing in 2013. And in 2017, it launched the #ForeverAgainstAnimalTesting campaign in an attempt to ban animal testing globally.

Elf Cosmetics

The brand claims is “100 percent cruelty-free” and vegan meaning that its formulas don’t contain animal-derived ingredients. Products are available at: Souq.com and www.elfcosmetics.com

LUSH COSMETICS

Lush has had a strict anti-animal-testing policy over 30 years now. Not only does the company don’t test products on animals, but it also refuses to buy ingredients from suppliers who do. The company is currently a partner with Humane Society International, Canada, and is attempting to stop the testing on animals once and for all.

Tarte

The company has collections of both cruelty free and vegan products, the lines include maracuja oil and skin care balms. You can find their products at Sephora or through their website, www.tartecosmetics.com.

Urban Decay

The US company has also declared its dedication and commitment towards ending animal testing, also available at: Sephora or through their website www.urbandecay.com

 

 

 

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Fashion

Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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Fashion

Saudi Model Stars in Victoria’s Secret Campaign

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Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.

The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.

The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.

She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.

The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana. 

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Fashion

This Beauty App Allows You To Virtually Try Make-Up On Before Purchasing

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Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.

This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”

According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.

It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.

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