Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.
This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.
“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”
According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.
It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.
Iconic Fashion Designer Thierry Mugler Dies at 73
Known for his iconic designs, and his ravishing pieces Manfred Thierry Mugler dies at the age of 73. Born in Strasbourg France, he was a talented performer, model, and an acrobat. Kicking of his fashion career by opening his own store and selling his unique designs that are known for broad shoulders and sharp tailoring, that are inspired by 1940s and 1950s glamour. His designs were worn by stars such David Bowie, Beyonce, Lady Gaga, Kim Kardashian, Madonna and more. His latest collection featured peculiar and astonishing designs of black stripes, and shoulders that mesmerized the body. In addition, to his iconic designs in the 90s and 80s era. He sold the rights to his name to the brand Clarins in 1997 after launching his perfume angel. He was also the creative director to Beyonce I AM world tour in 2010. The superstar had paid tribute to him on her social media by referencing the several creations he made for her over the years. As she had stated “Rest in Peace Thierry Mugler”. All of celebrities and models are honoring the designer and paying tribute, as Irina Shayk and posted a photo with him, in condolence for his death. The designer’s death was a shocking news for the fashion world, and his celebrated reputation follows him.
The Best Makeup Brands Ever of the Year
Launched by Rihanna the brand is known for its broad range of inclusivity across all skin shades and tones. The Fenty Beauty brand is known for its Pro Filt’R foundation that is found for 50 shades. In addition to the glistening colors and broad inclusivity across all tones, named by times magazine the best inventions of 2017.
Rare Beauty by Selena Gomez
Light everyday makeup, that gives you the simple flair you deserve. The beauty brand creates a airy and breathable layer of makeup without hiding your elegance and beauty. An adjustable finish with a fresh, coverage, to make you feel comfortable in your own skin. This brand is developed By Selena Gomez, to help people get more comfortable in who they are as she stated “ Being rare is about being comfortable in yourself. I’ve stopped trying to be perfect”.
Launched by Huda Beauty an award -winning makeup influencer. Becomes one of the largest and fast growing makeup brands. Being one of the largest makeup accounts, she had started her business by a 6000 dollar loan from her sister, creating a billion dollar industry. Known for her lip kits, lashes, and eyeshadow pallets this brand is a killer for every beauty guru.
A makeup brand created by Charlotte Tilbury a British makeup artist, and is British vogue, contributing editor. Launching her brand from skincare and makeup, she had gone at large. Charlotte Tilbury, is known for a providing a lend skin and a silky smooth glow. This brand gives you that pinky vibe you always wanted.
Anastasia Beverly Hills
The best brand for eyebrow products, giving brow wiz, pencil stoolie combos, and clear brow gel. This brand give us this natural eye brow vibe we always anticipated for girls.
Skin care makeup and natural vibes with the best coverage this makeup brand is lit. The makeup brand is known for giving us this effortless glow. If you tried the boy brow, the balm dotcom, you couldn’t find the brand any more glossier. The products are fine.