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This Beauty App Allows You To Virtually Try Make-Up On Before Purchasing

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Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.

This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”

According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.

It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.

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Fashion

Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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Fashion

Saudi Model Stars in Victoria’s Secret Campaign

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Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.

The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.

The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.

She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.

The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana. 

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Fashion

Largest Chanel Boutique in the UAE reopens in Dubai Mall

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The largest Chanel boutique in the UAE has reopened its doors in Dubai Mall with countless masterpieces and aesthetics combining between heritage and modernity.

The store was launched for the first time in downtown Dubai back in 2009, now the boutique has reopened its Dubai Mall branch with an extended space and a ground floor devoted solely for bags, accessories, shoes, fragrances, fine jewelry and watches.

The store is designed by New York-based American architect Peter Marino to give you a splendid shopping experience, the two-story boutique has two new entrances on the ground floor with a transformative wall concept to showcase the latest collections.

You can find a mixed-accessories section featuring a display of Chanel’s newest leather goods, eye-wear, watches and fine jewelry from the iconic Camélia and Coco Crush collections next to a brand new expansive shoe area.

This renovation of the boutique has certainly made Chanel’s largest boutique in the UAE a conceptual experience that embraces art and fashion simultaneously.

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