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The Valentine’s Syndrome in Saudi Arabia



Saudi Arabia once thought of Valentine’s as a day that contradicts Islamic beliefs, and heart shaped flowers were sold in secret under the counter. But now, red roses, chocolates and teddy bears are publicly displayed across the Kingdom, after being suppressed in the dark for long.

That was all due to curbs that were placed by the Saudi religious police back in 2016, up until former president of the Commission for the Promotion of Virtue and Prevention of Vice in Makkah, Sheikh Ahmed Qasim Al-Ghamdi announced on TV that celebrating valentine’s doesn’t go against the Islamic teachings, and that celebrating it is permitted to not only non-Muslims, but to all.

“it is a positive aspect of the human being,” he said.

From that day on and valentine’s day have become lucrative to many businesses, especially restaurants, cafes and flower shops of course.

And as for this year, here are some offers that you wouldn’t want to miss out on:

  • Abdulaziz Al-Noman.

A high-end local chocolatier, is doing a cooperation with Fitaihi Jewelry and Rubaiyat retailers; to provide customers with free chocolate boxes and flowers.

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#LOVE is #LIFE #valentines

A post shared by Abdulaziz Alnoman (@azizalnoman) on

  • Fitaihi jewelry.

Is also offering discounts on pendants and love bracelets, and if you purchase from their collection “forever Yours”, you will get the elegant free box of chocolate and roses that is mentioned above!

  • Nadine Attar. 

A jewelry designer and the face of Nadine Jewellery, is dedicating a whole line ‘A journey of love” specially for Valentine’s day.

“Don’t hold back on true sentiments.”

The collection is a limited one, that holds quotes verses from the Qur’an and famous Arab poets such as Al-Mutanabi and Khalil Gibran. The thing that add authenticity to the brand, and makes it the perfect gift for your loved one.

  • Nayomi.

The famous lingerie brand has launched a campaign called #CelebrateRomanceWithNayomi, with discounts on its romance collection reaching up to 25 percent, in addition to a free shipping on all orders until Feb. 14.

Happy Valentine’s day to all, and may this day be a reminder of the progress that the Kingdom is showing.

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Women Will Represent 33% of the G20 Summit attendees in Riyadh




Women will account for one third of the attendees of the Business 20 (B20) summit that will take place in November in Riyadh.

CEO and chairman of Saudi Basic Industries Corp. (SABIC) Yousef Al-Benyan said during an opening speech at the B20 Saudi Arabia inception that female contingency of the 640 delegates representing 20 countries is “the highest ever in all B20s.”

The B20 summit is part of the 15th annual G20 leaders’ summit which will be held for the very first time in Riyadh from November 21st till 22nd.

The event will shed the light on topics regarding gender equality in the hope of increasing the female employment in the business sector and in leadership roles as well.

“The aim of B20 in Saudi Arabia is to ensure that the voice of a global business is heard and addressed by the G20 leaders,” Al-Benyan said.

“To do this, we need B20 Saudi Arabia intended to be inclusive, impactable and for sure differentiative,” Al-Benyan added.

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Saudi Arabia Named Among Top Countries For Developing Economic Role of Women




The Kingdom has been named as one of the world’s most transformative nations for enhancing and developing the economic role of women in the society.

According to the annual report “Women, Business, and the Law” that is conducted by the World’s Bank, it shows that the Kingdom comes among the top 190 countries for achievements done related to involving the female power in economic development and entrepreneurship.

According to the 2020 report, the Kingdom has scored 70.6 out of 100 for progress achieved in the integration of women into the labor market. These findings have placed Saudi Arabia as the top country among Gulf states, and second in the Arab world for meeting the criteria.

The study also shows the significant development that the Kingdom has achieved successfully in six indicators including mobility, workplace, marriage, childcare, entrepreneurship, and retirement.

“The number has increased sufficiently with rapid growth. I believe that inclusiveness and diversity are two key factors to any successful entity.” Wadha Bin Zarah, the women empowerment director at the Saudi Ministry of Communications and Information Technology (MCIT), said.

“Among the G20 countries, Saudi Arabia has scored the highest growth in the participation of women in the workforce. Moreover, recruitment and human resources practices have never shown any discrimination against women when it comes to wages. One scale is used for all, and any benefits are calculated on merit, not sex.” She added.

This aligns with the 2030 vision of Saudi Arabia that aims at giving equal chances for women and pushing them into taking leadership roles.

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Princess Haifa Is Now the Permanent Representative to UNESCO




The United Nations Educational, Scientific and Cultural Organization (UNESCO) has appointed Princess Haifa Bint Abdul Aziz Al-Muqrin as the Permanent Representative of Saudi Arabia.

The Princess’ appointment comes as a victory for the 2030 Vision of the Kingdom, that aims at empowering women of Saudi Arabia and pushing them into taking leadership roles and prestigious positions.

The appointment has also won the bless of members of both UNESCO and NGOs.

Princess Haifa holds a Master’s degree in Economics in 2007 from the School of Oriental and African Studies (SOAS) in the United Kingdom, and a BA in Economics from King Saud University.

It’s also worth mentioning that Saudi Arabia plays a vital role in UNESCO, seeing how it won membership in its Executive Council for the period of 2019-2023.

We’re filled with pride and can’t wait to witness more of the Princess’ achievements as she takes on such a challenging role.


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