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The ‘Golden Whisk’ Competition Announced a Sweet Victory



Remember when Crate, a local gift store, along with Bakery M organized a competition to encourage local entrepreneurs to start their own baking business?

Well, the sweet victory of the prestigious home-baking competition went to Reem Ride Khashoggi, who beat nine other finalists with a very simple dessert, yet was the tastiest, as she served ‘Petit Four’ that was praised from all the judges.

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The daughter of Khashoggi is actually the one who convinced her to participate in the competition, she was also the one who pushed her and supported her throughout the entire competition. (Talk about female empowerment!)

“She has pushed me to improve and convinced me to be a part of this.”

The number of women who took part is impressive, with more than 120 women submitting their bakery creations, but only 10 finalist were chosen for Sunday’s showdown.

Khashoggi said that she acquired her baking skills from randomly choosing recipes, studying and cooking them.

Her daughter, Heba Bakri, expressed her happiness and pride for her mother’s victory,

 “I am so proud, she is a great person. Congratulations, mom. You deserve the best,” she added.

The competition finale was hosted by Abdulrahman Baaghil, co-creator of Jeddah Attractions. Judging were Basma El-Khereiji, chef of the Social Kitchen, and Raneen Joudah, a home baker, along with of course Mariam Haddad.

“I believe that it is an act of giving back to society by getting involved with small bakers, especially people who are just starting their careers,” said judge El-Khereiji.

Khashoggi is now getting the opportunity of creating her very own business, with the help if the startup Bakery M, and as promised, she will be getting design services from Loud, her own shelf space at Crate AND a SR1,500 voucher from Chef & Chef plus a variety of products.

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Riyadh’s Boulevard Zone Launches With Magnificent Parade and Shows




Last night, crowds gathered at the official launch of Riyadh Season’s Boulevard zone where they were greeted with more than 1,500 performers and 25 floats in a fun-packed parade.

Fireworks, motorcycle displays and many other surprises took part of yesterday’s magnificent launch of Riyadh Season’s Boulevard zone, the place which will be hosting international stars who will bless the audience with their music during this Riyadh season.

Riyadh Boulevard zone’s 90-minute event kicked off at 9:00 PM last night, and the lit event was followed with the opening of the zone’s food and drink outlets, fountain shows and outdoor cinemas.

The audience got to enjoy the parade and the incredible performances that were part of it, they then got a taste from the wide variety of snacks offered at the food tracks and let’s not forget the amazing fireworks and fountain displays. I mean talk about the right way to launch a place!

In addition to the opening-night festivities, the Boulevard zone will host a number of entertainment events, activities and concerts. That and in addition to their outdoor cinema, restaurants, and sports, music and theatrical events.

The Boulevard zone has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.


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Riyadh’s Winter Wonderland: Coming All the Way From the UK




Riyadh season promised people that they will get to enjoy an exceptional time, experiencing Riyadh like they have never before with so many surprises that they have yet to witness.

Even though Riyadh isn’t the city to witness snow and winter activities, there’s a first time to everything! Winter Wonderland is coming all the way from the UK to Riyadh to take you on a journey to a world of fantasy and delight with endless festive entertainment, activities, plays, and much more.

Winter Wonderland is opening on October 20 and is bringing visitors snow parks, penguins and ice-skating rinks, for a city that isn’t known to have winter attractions, visitors are in for big surprises!

More than 300 trailers made their way from Europe, shipped to Riyadh for the English-style winter carnival and workers are already on duty of setting it up in Riyadh’s busiest areas.

Besides the snow park, the ice rink and the penguins! Attractions will also include a Marvel excursion, with all the superheroes.

The site with the stunning King Abdullah Financial District skyscrapers as the backdrop, will accommodate up to 40,000 visitors a day.

For more information and booking, visit this link.


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The Color Run Returns This Riyadh Season




The ‘happiest 5k on the planet‘ is returning to Saudi Arabia! The countdown for the Color Run presented by Sunsilk is on and it is taking place on October 26 to fill the streets of Riyadh with colors.

The Color Run is known to be the happiest 5K on the planet, and is one of the most entertaining events ever. As runners, who start their journey in white, get doused with colors at every 1-KM checkpoint.

The event is part of this Riyadh Season which aims at bringing the best entertainment to Saudi Arabia to attract numerous visitors, the Color Run is just one of hundreds of other events set to take place.

The event is organized by the General Entertainment Authority (GEA) and it is the largest series in the entire world, it will be hosted in the biggest cities of the Kingdom with over 15,000 participants expected to take part in each location.

“We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.” Ahmed Al-Mehmadi, executive director of communications at the GEA said.

The fun doesn’t end at the finish line but actually continues with music, games, dance-offs and massive color throws which will create a remarkable experience that you don’t want to miss out on.

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