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The Fifth Design Week in Saudi Prioritizes Environment

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King Abdul Aziz Center for National Dialogue has recently accommodated the fifth annual Saudi Design Week, where the dominating theme was sustainability and the production of environment-friendly items.

The idea of sustainability was explored different ways through a series of lectures, exhibitions, talks, and also workshops. The participants had to conduct research and present their work in front of international experts.

In a statement of his own, the British Council country director, Saudi Arabia stated that he was “delighted to partner with Saudi Design Week 2018 and to enable young Saudi designers to gain access to the UK’s design and creativity through a series of workshops and talks facilitated by a group of inspiring designers from the UK’s Encouragement of Arts, Manufactures and Commerce (RSA). For us, the arts represent a cornerstone of our mission to build greater trust and understanding between people in the UK and countries around the world.” Go ahead and click to read the story!

Tag Line: Innovations, and clever ideas take place in the fifth Design Week in Saudi Arabia

 

It's Just me, Akram Moftah typical cancer radio announcer crazy about cinema, photography, videography, soccer, Radio, internet, marketing, cars.

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Fashion

Sheikha Hoor Al Qasimi Carries On With the Legacy of Her Late Brother Khalid Al Qasimi

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Sheikha Hoor Al Qasimi has been named the creative director of London menswear label Qasimi and by that, continuing the reign of her late twin brother Sheikh Khalid bin Sultan Al Qasimi who passed away on July 1.

Sheikh Khalid bin Sultan Al Qasimi was the label’s fashion designer and the son of His Highness Sheikh Dr Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Now according to a statement that was released by the brand, Sheikha Hoor is taking over and will be in charge of all business responsibilities and creative of the brand, with of course the help and support of the design team and head of design Adam Rice.

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details and social-political messaging. She will strive to stay true to this messaging.

“Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.” The statement added.

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Fashion

Honayda Serafi: The Saudi Designer Set to Take Paris Fashion Week By Storm

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Saudi Arabian designer Honayda Serafi has been proving herself as a leading designer for Hollywood celebrities from dressing up Priyanka Copra to Lupita Nyong’ and many more A-listers, to landing on the cover of Forbes Middle East and now is getting ready for Paris Fashion Week. 

The Arab designer that has just been recently named as one of the top business women in the Middle East and got featured on the cover of the prestigious Forbes Middle East, is now getting ready to take PFW by storm!

 

“I had a vision that I wanted to start a brand since I was a little girl,” Serafi told Forbes. “The brand is about women empowerment and my designs are inspired by women.”

“When I started my own business, I was rejected many times by many saying things like you don’t know [how to do business], you don’t need to [have a business], why do you have to start a business even,” Serafi tells Forbes.

This comes weeks before Saudi National Day and it is a true inspiration of how capable and empowered Saudi women are, Marriam Mossalli, founder of the luxury fashion consultancy Niche Arabia reflected on the work of Serafi’s and commented on her huge accomplishments saying, “I couldn’t think of a better representation of Saudi fashion and talent.”

Now, the Arab designer is getting ready to showcase her latest collection at the Paris Fashion Week, taking place on September 28.

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Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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