Uber KSA has launched a new feature called ‘Women Preferred View‘ that allows female drivers in the Kingdom to choose female passengers.
The company announced the new feature, after months of trials and researches around female drivers’ concerns in the region. According to the company, this feature is an attempt by Uber to cater to the needs of female drivers in Saudi Arabia, in a way that suits the norms of the country.
The feature allows women to filter their potential passengers by gender and connect female drivers with female riders. Which is a win-win situation for both parties.
“Last year we announced the launch of Masaruky, an initiative aimed towards empowering women with economic opportunities by providing accessible transport solutions,” said Tino Waked, General Manager of Uber Middle East and North Africa.“We have seen an incredible response in the Kingdom thus far. As part of this initiative, this newly introduced feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms.”
“We launched this feature in response to the feedback we received from women drivers in Saudi Arabia and we are committed to always being thoughtful of how we can always improve their experience driving on the app,” he adds. “This is just the start, and we will continue working with experts to leverage our external research as we move forward to ensure that this is in the best interest of women driver-partners in the Kingdom.”
Saudi Rania Nashar Makes it to Forbes’ List of The World’s Top 100 Most Powerful Women”
The Kingdom’s own Rania Nashar has made it to Forbes’ annual list of “The World’s Top 100 Most Powerful Women” and we can’t help but feel so much pride!
Nashar was ranked the 99th in the list that includes prominent names such as Angela Merkel, Kamaala Harris, Melinda Gates, Rihanna, & many other global female trailblazers.
Nashar is the first female to hold the position of CEO CEO of Saudi commercial bank, Samba Financial Group. She also made it to this ranking through her tremendous efforts in implementing changes that empower women of Saudi Arabia, all of which comes as part of the 2030 Vision.
Nashar has exceeded 20 years of experience in the field of commercial banking and has been inspiring young Saudi women to take on the challenge as well and break the glass ceiling and for that, we congratulate her.
This Saudi Landmark Just Won a Prestigious Award for Its Innovative Architectural Design
The King Abdullah Petroleum Studies and Research Center (KAPSARC) has received the American Concrete Institute (ACI) award for concrete construction excellence.
The building, which is designed by Zahra Hadid Architects (ZHA), is one of the most well-known landmarks in Riyadh. It’s known for its unique architectural design.
The structure features an hexagonal honeycomb structure which stands out with hexagonal cell openings providing shade from the harsh sun. “ZHA projects have always been unique and creative in an unprecedented, nontraditional way. There’s no other structure like it in the entire world,” Saudi architect Mokhtar Al Shoaibi told Arab News.
The building is made of extremely complex steel, said Saudi architect Mukhtar Al-Shoaibi.
Women’s Participation Rise 120% in Saudi Industries
Women of Saudi Arabia are claiming their rightful role in private and government sectors, as these sectors strive to hire qualified women in different fields.
According to the Saudi Authority for Industrial Cities and Technical Zones (MODON), the number of Saudi women taking part in the industrial cities it oversees has seen a significant increase by around120 percent, bringing the total number of female workers 17,000 by the end of March this year.
Khalid Al-Salem, director general of MODON, said that the authority “has come a long way” and still aims at encouraging the female participation in the industrial sector.
“These oases host clean industries such as medical and food industries, rubber and high-tech industries, as well as prefabricated factories supporting women entrepreneurs and small and medium enterprises,” he said.
He said: “MODON seeks to support the productivity of women by providing an optimal environment for their work. Therefore, it signed a memorandum of understanding with a building development company to implement nursery and kindergarten programs in industrial cities and oases under the Ministry of Education’s guidance.” He added.
This strategy of activating the role of women in industrial development goes along with the Saudi Vision of 2020 that aim at enhancing women’s role in the Kingdom’s economy.