Farfetch is an online luxury fashion retail platform, that sells products from over 700 boutiques and brands from around the globe.
It is fair to say that Farfetch are making a significant mark in the fashion industry, with the many collaborations that it has been making this past year and the great reach it has achieved.
First in January, when the e-tailers partnered with Balenciaga for a philanthropic capsule collection, and a few months later, they invested with home-grown brand The Modist. Now, the online platform is partnering with one of Saudi Arabia’s leading luxury retailers, Rubaiyat.
“Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customer’s shopping experience,” said Christophe Penne, Vice President of Merchandise, Rubaiyat. “Therefore, we welcomed the opportunity to partner with the world’s leading global technology platform for the luxury fashion industry, Farfetch.”
“A year into our localized operations in the Middle East, we are very pleased to have Rubaiyat join the Farfetch platform,” added Edward Sabbagh, Managing Director of Farfetch. “Through their highly curated assortment of the world’s best luxury brands, we will be able to further enhance our targeted offer for the Middle East shopper. We will also enable Rubaiyat to leverage our marketplace in order to increase their reach through our global online customer base.”
The Riyadh and Jeddah-based ladies department store is a representative and operator for more than 50 standalone franchised boutiques across Saudi Arabia. And with this partnership, Rubaiyat will enter the e-commerce world for the first time.