Princess Reema bint Bandar Al-Saud was appointed the ambassador of Saudi Arabia to the US, a royal decree announced on Saturday.
Princess Reema, a leading philanthropist and entrepreneur, has been the vice president of women’s affairs at the General Sports Authority (GSA) since 2016 up until her appointment as the ambassador. She was also appointed to the International Olympic Committee (IOC) in August 2018, and was the president of the Saudi Federation for community sports in 2017.
As a daughter to the former ambassador to the US, she spent most of her years there, where she completed her bachelor studies in George Washington University.
Upon her return to the Kingdom, she was assigned CEO position for Al Hama LLC and Alfa International. And in 2013, she launched her own handbag brand, Baraboux.
Princess Reema, with such a diverse experience, had spoken publicly on gender equality and the importance of including women in the Saudi workforce, she also called the recent reforms regarding women’s rights as “evolution, not Westernization.”
The Princess is also one of the founding members of the Zahra Breast Cancer Association in Riyadh, and a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative.
She is also keen on the issue of providing women with careers that are believed to be male dominant fields, at the Atlantic Council in Washington, she spoke about the efforts of Saudi Arabia in tackling issues that are way more important than women being allowed to drive and attend football games, she further explained that the Kingdom is focusing on severe problems such as domestic violence.
The Kingdom Ranked Among ’10 Global Business Climate Improvers’
The Kingdom has been ranked among other countries in this year’s top 10 global business climate improvers, according to the World Bank Group’s Doing Business 2020 study.
Saudi Arabia has succeeded in landing a spot thanks to the several reforms that have been implemented in eight Doing Business areas, the country has been ranked the 62nd globally with an overall score of 71.6 out of 100, it has successfully climbed 30 places.
“Saudi Arabia’s impressive reforms in doing business this year show its commitment to fulfilling a main pillar of its National Vision 2030: A thriving economy,” said Issam Abousleiman, World Bank regional director of the Gulf Cooperation Council (GCC).
“Easing the business climate for local entrepreneurs to thrive as well as foreign investors to work in the Kingdom shows a forward path to creating more jobs for Saudi youth and women, and creating sustainable, inclusive growth.” He added.
Saudi Arabia has indeed thrived this year in the field of starting a business, it now only costs 5.4% of income per capital for an entrepreneur to start their own business, which is lower than the cost in other North African and Middle Eastern countries.
Princess Reema bint Bandar Meets With US Treasury Chief Steven Mnuchin
Saudi ambassador Princess Reema bint Bandar met earlier with US Treasury Secretary Steven Mnuchin where the two of them got to discuss opportunities to further enhance the relationship between the two countries.
The Saudi Arabian embassy in the US said in a tweet that the two senior officials explored “ways to strengthen Saudi Arabia’s close partnership with the United States on countering the financing of terrorism, as well as US support for the Kingdom’s economic reforms.”
HRH Ambassador @rbalsaud met with Treasury Secretary @stevenmnuchin1 to explore ways to strengthen Saudi Arabia’s close partnership with the United States on countering the financing of terrorism, as well as U.S support for the Kingdom's economic reforms. @USTreasury pic.twitter.com/to4ZOHCMfu
— Saudi Embassy (@SaudiEmbassyUSA) July 18, 2019
Princess Reema assumed her new office earlier this month, and has since met with the political figures of the US in the attempt of strengthening the relationship between the two countries.
She presented her credentials in the presence of US President Donald Trump as the Kingdom’s top diplomat in Washington.
Princess Reema Bint Bandar Meets Donald Trump At The White House
Saudi Arabia’s ambassador to the United States, Princess Reema bint Bandar, has met with President Donald Trump to present her credentials as the Kingdom’s top diplomat in Washington.
HRH Ambassador @rbalsaud met with @POTUS Donald J. Trump at the White House today to present her credentials as the new Ambassador of the Kingdom of #SaudiArabia to the United States. pic.twitter.com/XdEUjMVuo9
— Saudi Embassy (@SaudiEmbassyUSA) July 8, 2019
“HRH stated that the Saudi-U.S. partnership is essential to the interests of both countries and expressed confidence that the two countries are capable of overcoming any challenges at the regional or global levels,” the embassy said.
The 44-year-old diplomat expressed her enthusiasm on social media, writing, “Looking forward to starting this chapter of my life in Washington DC.”
— Reema Bandar Al-Saud (@rbalsaud) July 3, 2019
“Presented credentials today at the White House,” she wrote on Twitter. “Conveyed the well wishes of Kingdom’s Leadership. Looking forward to working on strengthening and solidifying the historic Saudi – U.S partnership.”
Princess Reema Bint Bandar became the 11th Saudi diplomatic representing the Kingdom to Washington since 1945, marking an opening for more women to participate and take roles in government positions.