A number of Saudi ministries joined teams with tech giant Google to kick off several projects, with the vision of helping the economic strategy of the Kingdom.
According to Google, these initiatives will highlight the MENA region and the Kingdom, in an attempt to boost the economy of both, which have been greatly affected because of the coronavirus.
The program, named “Grow stronger with Google,” will include a comprehensive list of grants, digital tools and training opportunities, all of which will support the local businesses across the region.
In the Kingdom, Google will following sectors: retail, tourism and technology including Saudi Post, which will list 100,000 local entities on the company’s digital platform and train employees in online marketing.
“We are proud to partner with Google in this initiative to bring value to Saudi nationals, residents and local businesses, especially SMEs through bringing them together using the Google ‘My Business’ platform,” said President of the Saudi Post Anef Abanomi.
“Through this partnership we aim to list up to 100,000 businesses in the first phase in line with Saudi Post’s strategic transformation objectives to improve quality of life and help SMEs achieve their e-commerce and digitization goals,” he added.
Lino Cattaruzzi, managing director for Google in MENA, said in a press release: “During the pandemic, online tools have been a lifeline for many in Saudi Arabia. Making the most of the online opportunity can help Saudi people, businesses and communities and in the wider region bounce back stronger.” He said the program will equip businesses and individuals in the Kingdom with digital skills, especially in sectors that have been most affected by the pandemic, such as retail and tourism.