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How Fashion Brands Are Keeping Us Entertained During Quarantine

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All big brands are trying hard to encourage their audience to stay home and in order to do so, they’re coming up with ways to entertain their followers during this quarantine time.

We’re in awe with all the efforts exerted and the different ways brands are trying to entertain us using art and music. Here are some of the big fashion brands and what they’re doing to keep us entertained.

Christian Dior

Last March, the French brand has launched a podcast series dubbed called Dior Talk under the direction of creative director Maria Grazia Chiuri. Katy Hessel hosts the podcast where she interviews a number of feminist artists about their life and work.

Chloé

The French label is launching a series of DIY guides, talks and even live performances on its Instagram page. A program called Chloé Voices will also launch, featuring creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.

Prada

The Italian label will host a number of one-on-one discussions entitled Prada Possible Conversations (a riff off Schiaparelli and Prada: Impossible Conversations, the Met’s Spring 2012 Costume Institute exhibition), on its official Instagram account.

Jimmy Choo

The British label launched Choo Sketch, in which fans get to submit drawings and videos of shoe designs and the brand picks the best and post it on its social media platforms. Best creative five will then be chosen and the brand will produce them for a capsule collection, with all the profits going to an undisclosed charity. Talk about win win situations!

Rebecca Minkoff

The American fashion brand hosts a program called Happiest Hour every weekday at 5 PM on its Instagram account, where influencers, models, stylists and celebrities come to discuss how they are staying positive during this time in order to influence others.

 

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Fashion

Arab Fashion Week Goes Digital This Year

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Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.

The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.

Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.

AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.

While Key fashion events including the Met Gala and the final for the LVMH Prize for Young Fashion Designers have both been cancelled.

The three-day long fashion event will be streamed on the AFW website and also broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.

“Today, more than ever, the traditional fashion system is in dire need for revolution and innovation. . . What we cherish now, the way we perceive luxury and the way we engage with things is completely different with how it used to be when the current fashion system was last updated in the last century. COVID-19 . . . has been the key accelerator to lead decisions in reshaping the norms,” Chief Strategy Officer of the Arab Fashion Council Mohammed Aqra said.

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How Fashion Giants Are Contributing In the Fight Against COVID-19

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The fight against the coronavirus has become an international mission and a duty on all of us and looks like, big companies and charities aren’t wasting any of their time to join their forces together and offer this assistance.

From Miuccia Prada, Donatella Versace and Giorio Armani and their generous donations, to Tony Ward Couture producing bed sheets for hospitals, here are some of the big names in the fashion industry and how they’re helping out in fighting the virus and putting an end to it.

ARMANI

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“What we are witnessing today, the sudden outburst of unexpected events, represents the new normality which we are all dealing and coming to terms with, and will continue to do so in the future. As occurred in the past, the country is being called on to unite, relying on its many souls, on that courage and energy that distinguishes it." Giorgio Armani * * “Quello che oggi viviamo, l’irrompere di eventi di inattesa portata, rappresenta la diversa normalità con la quale tutti facciamo, e faremo nel futuro, i conti. Come già accaduto in passato, il paese è chiamato a restare unito, affidandosi alle sue infinite anime, a quel coraggio e a quell’energia che lo contraddistinguono.” Giorgio Armani #GiorgioArmani Photo Credits: Serge Guerand, Pietro Boselli

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Fashion giant company Armani has donated more than USD 1.4 million to the hospitals in Rome and Milan. Giorgio Armani is among the first names that came forward and voluntarily contributed to the fight against the spread of COVID19.

Fenty Beauty by Rihanna

Rihanna, the multi-talented force behind the luxurious brand Fenty, has made quite a generous donation through her Clara Lionel Foundation, the education and emergency relief nonprofit has donated $5 million towards COVID-19 response efforts.

Louis Vuitton

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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

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Louis Vuitton Moët Hennesy (LVMH) Chairman and Chief Executive Bernard Arnault has pledged to produce, bottle and deliver hydroalcoholic gel to France’s Assistance Publique-Hôpitaux de Paris hospital network, completely free of charge! They’re prepping their production sites to be used for the manufacturing of the gel.

Zara

Spain is the second most affected country by the coronavirus after Italy and so the Spanish chain Zara has contributed greatly to the issue by producing tens of thousands of masks for coronavirus patients as well as healthcare workers.

A spokesperson said they “will make a delivery at least once a week of materials [they] purchase directly.” And now Inditex has also offered to produce hospital scrubs.

H&M

Swedish brand H&M is ready to use its vast supply chain capacity to help hospitals in the European Union fight COVID-19 by sourcing personal protective equipment. Many countries are already short on masks but gowns and gloves remain the main priority.

“The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation. We see this is a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.” Anna Gedda, Head of Sustainability H&M Group, said.

 

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Adidas X Al Ula: The Lit Shoot With Saudis Power Women

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Adidas X Al Ula: The Lit Shoot With Saudis Power Women

We’re absolutely in awe with Adidas‘ latest ad campaign entitled “Change Is A Team Sport,” where part of the campaign was shot at the Kingdom’s historical place Al-Ula. 

In celebration of their superstar’s 50th anniversary, Adidas has featured 4 women who hail from Saudi Arabia in the UNESCO heritage site of AlUla. A breathtaking destination for an incredible shoot!

This makes Adidas the very first major brand to have a campaign shot at AlUla, the campaign featured Saudi female rapper Aseel Saraj, blogger Jory Al Maiman, local designer Alaa Balkhy and actress Sarah Taibah in the latest edition of the Superstar sneakers.

Adidas Originals is one of the most popular sports and athleisure brand worldwide, and this sneaker style in particular always found its way back to production for how iconic it is.

This style is known as the superstar and may no longer be used for sports unlike its original purpose, as the shoes were introduced as the the first all leather basket-ball shoe, and met the needs of the athletes at the time.

Watch below the rest of the shoot, that we take pride in it and are amazed by the way it turned up.

Girls just wanna have fun!

 

 

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