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Highlights of this Year’s Arab Fashion Week



The Arab Fashion Week has witnessed this year plenty of designs that certainly stood out and spoke highly of their designers! The event took place in Duabi’s City Walk in the concept store 1422 that is to open after to the public after the show.

From Sara Al Madani’s unique twist on the traditional ‘abaya‘ to Turkish creator Mehmet Korkmaz’s amazing pink designs, we have narrowed down some of the most incredible looks that stood out during the runway of Arab Fashion Week.

AFW Day-1, Mehmet Korkmaz’s Designs

Yara Bin Shakar- UAE

Emirati Designer Yara Bin Shakar is known for experimenting with colors and prints, she seeks to empower women who wear her designs and inspire them. She brought to the AFW a twenty piece collection, ‘this time, her signature feminine aesthetic is enhanced with a cheeky nod to the cartoons of her youth.’

Sara Altawim– Saudi Arabia

Saudi Designer Sara Altawim was born to a family of art lovers, hence her longtime passion for fashion design.  After attending the college of arts and design in Jeddah, she went on to teach art and started to make her own unique fashion styles.

This Saudi designer is widely known in the region for her remarkable bridal gowns, and her use of dense beading and embroidery. Her latest collection, ‘The Vision‘, is inspired by wheat, and the good luck it resembles.

Her pieces surely caught the attention of many during the AFW, and with her growing maturity and development, she is certainly one designer to keep an eye on.

Blssd- UAE

One of the designs that a lot have looked forward to seeing on the runway is the fashion brand Blssd, they are the only non-profit social enterprise fashion brand in the region dedicated to helping cancer fighters.

Packed with plenty of attitude, it’s all about comfort and style.

“We know that style is more than what you wear; it’s also about attitude” Stated Blssd, “The attitude we like the best is an attitude of gratitude”.

Erza Tuba

The Turkish Brand, showcased the Fall Winter ready couture collection. inspired by oriental themes.

Hiba Younis, Palestine

We were certainly wowed by Hiba Younis’s SS19 collection, that pays tribute to the Arabic language; through her use of embroidered calligraphy on her gowns. Giving her pieces yet another remarkable, and unique touch.

Arshys, UAE.

The Emirati fashion label showcased two bold and innovative collections during the runway, the first is for the The Pre SS20/Ramadan capsule collection aptly titled ‘Into the Starry Night’ and the other titled “Perplexed”.

Her designs will be available to pre-order from the 1422 store in Dubai, City Walk II. 

Her designs are inspired from Vincent Van Gogh’s most famous art work, after which the collection is named.

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Saudi Model Roz Is the New Face of Guess’ Autumn Campaign




Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.


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Saudi Model Stars in Victoria’s Secret Campaign




Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.

The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.

The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.

She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.

The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana. 

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This Beauty App Allows You To Virtually Try Make-Up On Before Purchasing




Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.

This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”

According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.

It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.

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