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Highlights of this Year’s Arab Fashion Week



The Arab Fashion Week has witnessed this year plenty of designs that certainly stood out and spoke highly of their designers! The event took place in Duabi’s City Walk in the concept store 1422 that is to open after to the public after the show.

From Sara Al Madani’s unique twist on the traditional ‘abaya‘ to Turkish creator Mehmet Korkmaz’s amazing pink designs, we have narrowed down some of the most incredible looks that stood out during the runway of Arab Fashion Week.

AFW Day-1, Mehmet Korkmaz’s Designs

Yara Bin Shakar- UAE

Emirati Designer Yara Bin Shakar is known for experimenting with colors and prints, she seeks to empower women who wear her designs and inspire them. She brought to the AFW a twenty piece collection, ‘this time, her signature feminine aesthetic is enhanced with a cheeky nod to the cartoons of her youth.’

Sara Altawim– Saudi Arabia

Saudi Designer Sara Altawim was born to a family of art lovers, hence her longtime passion for fashion design.  After attending the college of arts and design in Jeddah, she went on to teach art and started to make her own unique fashion styles.

This Saudi designer is widely known in the region for her remarkable bridal gowns, and her use of dense beading and embroidery. Her latest collection, ‘The Vision‘, is inspired by wheat, and the good luck it resembles.

Her pieces surely caught the attention of many during the AFW, and with her growing maturity and development, she is certainly one designer to keep an eye on.

Blssd- UAE

One of the designs that a lot have looked forward to seeing on the runway is the fashion brand Blssd, they are the only non-profit social enterprise fashion brand in the region dedicated to helping cancer fighters.

Packed with plenty of attitude, it’s all about comfort and style.

“We know that style is more than what you wear; it’s also about attitude” Stated Blssd, “The attitude we like the best is an attitude of gratitude”.

Erza Tuba

The Turkish Brand, showcased the Fall Winter ready couture collection. inspired by oriental themes.

Hiba Younis, Palestine

We were certainly wowed by Hiba Younis’s SS19 collection, that pays tribute to the Arabic language; through her use of embroidered calligraphy on her gowns. Giving her pieces yet another remarkable, and unique touch.

Arshys, UAE.

The Emirati fashion label showcased two bold and innovative collections during the runway, the first is for the The Pre SS20/Ramadan capsule collection aptly titled ‘Into the Starry Night’ and the other titled “Perplexed”.

Her designs will be available to pre-order from the 1422 store in Dubai, City Walk II. 

Her designs are inspired from Vincent Van Gogh’s most famous art work, after which the collection is named.

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Fashion Futures: The Kingdom’s First Dedicated Event to Fashion




Yesterday witnessed the inauguration of the Kingdom’s very first even that is dedicated excursively for fashion, entitled Fashion Futures, the three-day event will include talks, workshops, panels and discussions.

International fashion designers, editors, models, entrepreneurs including Halima Aden, Giles Deacon and Iris Van Herpen have all made it yesterday to Riyadh in order to attend this high profile fashion event. Big names are expected to lead the workshops and panels in order to develop the fashion sector, which is rapidly evolving in the Kingdom.

The international fashion event is part of the cultural vision that falls under the 2030 vision of the Kingdom, and it serves as a platform for young Saudis talents to interact with international fashion giants by opening up topics that affect the industry on both the global and local scale.

“By bringing together a diverse group of fashion experts from both the Kingdom and around the world we are facilitating international cultural exchange; providing Saudi fashion professionals with the opportunity to learn from some of the best in their respective fields, while offering a platform to showcase their talent to a global audience,” said Abdulkarim Alhumaid, Official Spokesperson of the Ministry of Culture in Saudi Arabia.

Fashion Futures is the first important step on a journey to transform the Saudi fashion industry from a nascent under-developed sector to a flourishing hub of creativity and innovation.” He added.

The following is the list of guest participants who’re taking part of the event:

  • Halima Aden, International Model and Activist
  • Hatem Al Akeel, Saudi Designer
  • Hayat Osamah, Saudi Photographer
  • Giles Deacon, British Designer
  • Iris Van Herpen, Dutch Couturier
  • Wil Beedle, Creative Director at All Saints,
  • Arby Li, Editor-In-Chief of HYPEBEAST
  • Ravi Thakran, Group Chairman, LVMH South Asia and Southeast Asia, Australia and Middle East
  • Honayda Serafi, Saudi Designer

The event is taking place until November 6th and if you’re fashion maniac, register now through this link.

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Giorgio Armani Chooses Dubai To Stage His Iconic Cruise 2021 Show




Fashion icon Giorgio Armani has confirmed that he will be heading to Dubai for the Cruise 2021 fashion show, the designer who first made his foray to the city ten years ago with the launch of his Armani hotel in Burj Khalifa is set to wow the city once again.

The Italian house will reveal their upcoming collection next April, but according to reports from the WWD, a final date for the show hasn’t been finalized yet.

One thing we do know is that the April show will coincide with the reopening of the brand’s boutique at the Dubai Mall.

Speaking to WWD, Armani praised the city’s hosting of Expo 2020, which is scheduled for October. “I’m very happy to be back in Dubai after 10 years, especially on the occasion of the Expo 2020 which will place a great emphasis on the city,” he said.

“Dubai is a luxurious and fascinating place with a soul focused on the future, always in pursuit of the imagination.” He added.

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Sheikha Hoor Al Qasimi Carries On With the Legacy of Her Late Brother Khalid Al Qasimi




Sheikha Hoor Al Qasimi has been named the creative director of London menswear label Qasimi and by that, continuing the reign of her late twin brother Sheikh Khalid bin Sultan Al Qasimi who passed away on July 1.

Sheikh Khalid bin Sultan Al Qasimi was the label’s fashion designer and the son of His Highness Sheikh Dr Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Now according to a statement that was released by the brand, Sheikha Hoor is taking over and will be in charge of all business responsibilities and creative of the brand, with of course the help and support of the design team and head of design Adam Rice.

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details and social-political messaging. She will strive to stay true to this messaging.

“Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.” The statement added.

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