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Highlights of the Spectacular Dior’s 2020 Cruise at Marrakesh

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The Moroccan City Marrakesh seems to be on many’s bucket list as it makes an ideal destination for its historical buildings, colorful souks, and local fashion.

The city even attracted the luxury house Christian Dior as well, who staged its Cruise 2020 show with the city’s astounding El Badi Palace as the background.

Yves Saint Laurent, the Maison’s former Creative Director, was fascinated with Morocco and thought of it as his second home. So choosing the North African country doesn’t come as a surprise; because of Dior’s long history with the continent.

El Badi Palace dates back to the 16th century, with its pool and gardens, it certainly made a fascinating backdrop for the Dior show, and as if the palace wasn’t magnificent enough, the outdoor runway was decorated with dozens candles.

On their official Instagram account, the brand explained that Maria Grazia Chiuri chose Marrakesh because “the city across centuries has drawn a stream of influential travelers, artists and creatives, from former Dior Creative Director Yves Saint Laurent to novelist and philosopher Albert Camus, photographers Cecil Beaton and Irving Penn, and more.”

The brand was eager to celebrate the merging between the Mediterranean, European and African culture; and so it worked along local artisans, Uniwax and other designers including Grace Wales Bonner and Mickalene Thomas. 

Grace Wales Bonner’s reinterpretation of the New Look silhouette.

The two-day event started with a dinner along a traditional music performance at the Palais Bahia.

Jessical Alba, who is a Dior ambassador was present during the event and also got to celebrate her 38th birthday during those two-day extravaganza.

“All the people and places I’ve been able to connect with and experience through my 38 years! #heartisfull! thank you @dior team @staceykubasak for inviting me to this magical place,” she wrote on her Instagram, along with pictures of her trip.

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thank you 🙏🏽 for all the bday wishes… I’m so grateful for so many things. My ❤️ that walk outside of my body Honor, Haven and Hayes. My person @cash_warren that brings out the best in me and sees my potential often before I do. My incredible family who support me through thick and thin and always have my back no matter what. My homies who are my chosen family. I love you all so very much👊🏽✨💛. My @honest family I’m humbled by your integrity and dedication to our brand 🙏🏽. All the people and places I’ve been able to connect with and experience through my 38 years! #heartisfull! thank you @dior team @staceykubasak for inviting me to this magical place. The beauty, the colors, the incense, orange blossom, spices and most importantly the people in Morocco -it’s almost too much beauty to absorb -everything we’ve experienced in #marrakech has been Incredible! Epic bday! #thisis38 🎂.

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For an even greater finale, Diana Ross threw a surprise performance of Ain’t No Mountain High Enough, for yet another grand closure.

Now, here is a glimpse of what went on during the show, and the tremendous effort that can be seen in the designs!

The 2020 show’s theme was ‘Common Ground’ and is inspired by West African fabrics. Grazia Chiuri teamed up with artists and artisans from several and various parts of Africa.

 

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Fashion

Sheikha Hoor Al Qasimi Carries On With the Legacy of Her Late Brother Khalid Al Qasimi

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Sheikha Hoor Al Qasimi has been named the creative director of London menswear label Qasimi and by that, continuing the reign of her late twin brother Sheikh Khalid bin Sultan Al Qasimi who passed away on July 1.

Sheikh Khalid bin Sultan Al Qasimi was the label’s fashion designer and the son of His Highness Sheikh Dr Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Now according to a statement that was released by the brand, Sheikha Hoor is taking over and will be in charge of all business responsibilities and creative of the brand, with of course the help and support of the design team and head of design Adam Rice.

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details and social-political messaging. She will strive to stay true to this messaging.

“Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.” The statement added.

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Fashion

Honayda Serafi: The Saudi Designer Set to Take Paris Fashion Week By Storm

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Saudi Arabian designer Honayda Serafi has been proving herself as a leading designer for Hollywood celebrities from dressing up Priyanka Copra to Lupita Nyong’ and many more A-listers, to landing on the cover of Forbes Middle East and now is getting ready for Paris Fashion Week. 

The Arab designer that has just been recently named as one of the top business women in the Middle East and got featured on the cover of the prestigious Forbes Middle East, is now getting ready to take PFW by storm!

 

“I had a vision that I wanted to start a brand since I was a little girl,” Serafi told Forbes. “The brand is about women empowerment and my designs are inspired by women.”

“When I started my own business, I was rejected many times by many saying things like you don’t know [how to do business], you don’t need to [have a business], why do you have to start a business even,” Serafi tells Forbes.

This comes weeks before Saudi National Day and it is a true inspiration of how capable and empowered Saudi women are, Marriam Mossalli, founder of the luxury fashion consultancy Niche Arabia reflected on the work of Serafi’s and commented on her huge accomplishments saying, “I couldn’t think of a better representation of Saudi fashion and talent.”

Now, the Arab designer is getting ready to showcase her latest collection at the Paris Fashion Week, taking place on September 28.

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Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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