While Key fashion events including the Met Gala and the final for the LVMH Prize for Young Fashion Designers have both been cancelled.
Fashion
Highlights of the Spectacular Dior’s 2020 Cruise at Marrakesh
The Moroccan City Marrakesh seems to be on many’s bucket list as it makes an ideal destination for its historical buildings, colorful souks, and local fashion.
The city even attracted the luxury house Christian Dior as well, who staged its Cruise 2020 show with the city’s astounding El Badi Palace as the background.
Yves Saint Laurent, the Maison’s former Creative Director, was fascinated with Morocco and thought of it as his second home. So choosing the North African country doesn’t come as a surprise; because of Dior’s long history with the continent.
El Badi Palace dates back to the 16th century, with its pool and gardens, it certainly made a fascinating backdrop for the Dior show, and as if the palace wasn’t magnificent enough, the outdoor runway was decorated with dozens candles.
On their official Instagram account, the brand explained that Maria Grazia Chiuri chose Marrakesh because “the city across centuries has drawn a stream of influential travelers, artists and creatives, from former Dior Creative Director Yves Saint Laurent to novelist and philosopher Albert Camus, photographers Cecil Beaton and Irving Penn, and more.”
The brand was eager to celebrate the merging between the Mediterranean, European and African culture; and so it worked along local artisans, Uniwax and other designers including Grace Wales Bonner and Mickalene Thomas.
Grace Wales Bonner’s reinterpretation of the New Look silhouette.
The two-day event started with a dinner along a traditional music performance at the Palais Bahia.
Jessical Alba, who is a Dior ambassador was present during the event and also got to celebrate her 38th birthday during those two-day extravaganza.
“All the people and places I’ve been able to connect with and experience through my 38 years! #heartisfull! thank you @dior team @staceykubasak for inviting me to this magical place,” she wrote on her Instagram, along with pictures of her trip.
For an even greater finale, Diana Ross threw a surprise performance of Ain’t No Mountain High Enough, for yet another grand closure.
Now, here is a glimpse of what went on during the show, and the tremendous effort that can be seen in the designs!
The 2020 show’s theme was ‘Common Ground’ and is inspired by West African fabrics. Grazia Chiuri teamed up with artists and artisans from several and various parts of Africa.
Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.
The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.
“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.
Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.
Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.
AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.
The three-day long fashion event will be streamed on the AFW website and also broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.
“Today, more than ever, the traditional fashion system is in dire need for revolution and innovation. . . What we cherish now, the way we perceive luxury and the way we engage with things is completely different with how it used to be when the current fashion system was last updated in the last century. COVID-19 . . . has been the key accelerator to lead decisions in reshaping the norms,” Chief Strategy Officer of the Arab Fashion Council Mohammed Aqra said.
All big brands are trying hard to encourage their audience to stay home and in order to do so, they’re coming up with ways to entertain their followers during this quarantine time.
We’re in awe with all the efforts exerted and the different ways brands are trying to entertain us using art and music. Here are some of the big fashion brands and what they’re doing to keep us entertained.
Christian Dior
Last March, the French brand has launched a podcast series dubbed called Dior Talk under the direction of creative director Maria Grazia Chiuri. Katy Hessel hosts the podcast where she interviews a number of feminist artists about their life and work.
Chloé
The French label is launching a series of DIY guides, talks and even live performances on its Instagram page. A program called Chloé Voices will also launch, featuring creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.
Prada
The Italian label will host a number of one-on-one discussions entitled Prada Possible Conversations (a riff off Schiaparelli and Prada: Impossible Conversations, the Met’s Spring 2012 Costume Institute exhibition), on its official Instagram account.
Jimmy Choo
The British label launched Choo Sketch, in which fans get to submit drawings and videos of shoe designs and the brand picks the best and post it on its social media platforms. Best creative five will then be chosen and the brand will produce them for a capsule collection, with all the profits going to an undisclosed charity. Talk about win win situations!
Rebecca Minkoff
The American fashion brand hosts a program called Happiest Hour every weekday at 5 PM on its Instagram account, where influencers, models, stylists and celebrities come to discuss how they are staying positive during this time in order to influence others.
The fight against the coronavirus has become an international mission and a duty on all of us and looks like, big companies and charities aren’t wasting any of their time to join their forces together and offer this assistance.
From Miuccia Prada, Donatella Versace and Giorio Armani and their generous donations, to Tony Ward Couture producing bed sheets for hospitals, here are some of the big names in the fashion industry and how they’re helping out in fighting the virus and putting an end to it.
ARMANI
Fashion giant company Armani has donated more than USD 1.4 million to the hospitals in Rome and Milan. Giorgio Armani is among the first names that came forward and voluntarily contributed to the fight against the spread of COVID19.
Fenty Beauty by Rihanna
Rihanna, the multi-talented force behind the luxurious brand Fenty, has made quite a generous donation through her Clara Lionel Foundation, the education and emergency relief nonprofit has donated $5 million towards COVID-19 response efforts.
Louis Vuitton
Louis Vuitton Moët Hennesy (LVMH) Chairman and Chief Executive Bernard Arnault has pledged to produce, bottle and deliver hydroalcoholic gel to France’s Assistance Publique-Hôpitaux de Paris hospital network, completely free of charge! They’re prepping their production sites to be used for the manufacturing of the gel.
Zara
Zara owner Inditex may soon be stitching hospital scrubs, helping its home country Spain fight the coronavirus epidemic. https://t.co/PKZXopZozj
— RTÉ Business (@RTEbusiness) March 23, 2020
Spain is the second most affected country by the coronavirus after Italy and so the Spanish chain Zara has contributed greatly to the issue by producing tens of thousands of masks for coronavirus patients as well as healthcare workers.
A spokesperson said they “will make a delivery at least once a week of materials [they] purchase directly.” And now Inditex has also offered to produce hospital scrubs.
H&M
Swedish brand H&M is ready to use its vast supply chain capacity to help hospitals in the European Union fight COVID-19 by sourcing personal protective equipment. Many countries are already short on masks but gowns and gloves remain the main priority.
“The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation. We see this is a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.” Anna Gedda, Head of Sustainability H&M Group, said.
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