“The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation. We see this is a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.” Anna Gedda, Head of Sustainability H&M Group, said.
Fashion
Hadid Sisters Join Forces with Kendall Jenner and Go Grunge For Versace
The Hadid sisters have been hitting several catwalks a day since the start of Milan Fashion Week last Tuesday, they have walked the runways for Fendi, Moschino and Prada, and were joined by Kendall Jenner, Kaia Gerber and Imaan Hammam, the Dutch- Moroccan-Egyptian model.
Yesterday the Hadid sisters were joined by the who’s who of young models around the world at the Versace runway, where they turned heads with the new bold collection of Versace.
Haidid expressed her enthusiasm through an Instagram post before the showcase kicked off, “Its that’s time!!! VERSACE VERSACE VERSACE. Can’t wait for the show @versace On my way.”
Their looks surely stunned the audience!
The new collection by head designer Donatella Versace had beautifully mixed between luxury and grunge; thus making a bold statement. “Grunge is an attitude, that time in life when people were more deep in the sense of thoughts, talking and thinking.” She said.
Kendall Jenner had made no exception for the Versace women’s Fall-Winter 2019-2020 collection, as she walked wearing a sheer lace panels of her risqué blazer, and she joined forces with the Hadid sisters, the trio together killed it at the show.
“With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection,” Versace said in her notes.
The trio surely brought this statement to life!
The fight against the coronavirus has become an international mission and a duty on all of us and looks like, big companies and charities aren’t wasting any of their time to join their forces together and offer this assistance.
From Miuccia Prada, Donatella Versace and Giorio Armani and their generous donations, to Tony Ward Couture producing bed sheets for hospitals, here are some of the big names in the fashion industry and how they’re helping out in fighting the virus and putting an end to it.
ARMANI
Fashion giant company Armani has donated more than USD 1.4 million to the hospitals in Rome and Milan. Giorgio Armani is among the first names that came forward and voluntarily contributed to the fight against the spread of COVID19.
Fenty Beauty by Rihanna
Rihanna, the multi-talented force behind the luxurious brand Fenty, has made quite a generous donation through her Clara Lionel Foundation, the education and emergency relief nonprofit has donated $5 million towards COVID-19 response efforts.
Louis Vuitton
Louis Vuitton Moët Hennesy (LVMH) Chairman and Chief Executive Bernard Arnault has pledged to produce, bottle and deliver hydroalcoholic gel to France’s Assistance Publique-Hôpitaux de Paris hospital network, completely free of charge! They’re prepping their production sites to be used for the manufacturing of the gel.
Zara
Zara owner Inditex may soon be stitching hospital scrubs, helping its home country Spain fight the coronavirus epidemic. https://t.co/PKZXopZozj
— RTÉ Business (@RTEbusiness) March 23, 2020
Spain is the second most affected country by the coronavirus after Italy and so the Spanish chain Zara has contributed greatly to the issue by producing tens of thousands of masks for coronavirus patients as well as healthcare workers.
A spokesperson said they “will make a delivery at least once a week of materials [they] purchase directly.” And now Inditex has also offered to produce hospital scrubs.
H&M
Swedish brand H&M is ready to use its vast supply chain capacity to help hospitals in the European Union fight COVID-19 by sourcing personal protective equipment. Many countries are already short on masks but gowns and gloves remain the main priority.
We’re absolutely in awe with Adidas‘ latest ad campaign entitled “Change Is A Team Sport,” where part of the campaign was shot at the Kingdom’s historical place Al-Ula.
In celebration of their superstar’s 50th anniversary, Adidas has featured 4 women who hail from Saudi Arabia in the UNESCO heritage site of AlUla. A breathtaking destination for an incredible shoot!
This makes Adidas the very first major brand to have a campaign shot at AlUla, the campaign featured Saudi female rapper Aseel Saraj, blogger Jory Al Maiman, local designer Alaa Balkhy and actress Sarah Taibah in the latest edition of the Superstar sneakers.
Adidas Originals is one of the most popular sports and athleisure brand worldwide, and this sneaker style in particular always found its way back to production for how iconic it is.
This style is known as the superstar and may no longer be used for sports unlike its original purpose, as the shoes were introduced as the the first all leather basket-ball shoe, and met the needs of the athletes at the time.
Watch below the rest of the shoot, that we take pride in it and are amazed by the way it turned up.
Girls just wanna have fun!
The Middle East’s most dynamic fashion platform, Fashion Forward, is set to make its return to Dubai this April, the three-day event will offer an immersive take on the fast growing fashion scene in the region.
The event will kick off on the 2nd of April until the 4th and will be held at Dubai Design District, this edition of the three-day fashion show will focus on introducing a beauty element into the platform in addition to the exciting and highly anticipated line up of fashion collections for both regional and international designer collection.
“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” said Bong Guerrero, CEO and co-founder, Fashion Forward Dubai.
“We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals,” he added.
This 12th edition of the show will mark another esteemed year for the fashion in the Middle East, it will also address compelling industry themes, topic and conversations. As for the collections, we’re expecting to see a variety of Ramadan collections.
The free-for-all event will be open to public and will celebrate regional fashion and beauty with a uniquely global perspective, more details regarding the participating designers, speakers, events and brands are yet to be announced.
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