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Hadid Sisters Join Forces with Kendall Jenner and Go Grunge For Versace

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The Hadid sisters have been hitting several catwalks a day since the start of Milan Fashion Week last Tuesday, they have walked the runways for Fendi, Moschino and Prada, and were joined by Kendall Jenner, Kaia Gerber and Imaan Hammam, the Dutch- Moroccan-Egyptian model.

Yesterday the Hadid sisters were joined by the who’s who of young models around the world at the Versace runway, where they turned heads with the new bold collection of Versace.

Haidid expressed her enthusiasm through an Instagram post before the showcase kicked off, “Its that’s time!!! VERSACE VERSACE VERSACE. Can’t wait for the show @versace On my way.”

Their looks surely stunned the audience!

 

The new collection by head designer Donatella Versace had beautifully mixed between luxury and grunge; thus making a bold statement. “Grunge is an attitude, that time in life when people were more deep in the sense of thoughts, talking and thinking.” She said.

Kendall Jenner had made no exception for the Versace women’s Fall-Winter 2019-2020 collection, as she walked wearing a sheer lace panels of her risqué blazer, and she joined forces with the Hadid sisters, the trio together killed it at the show.

“With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection,” Versace said in her notes.

The trio surely brought this statement to life!

 

 

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Fashion

Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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Fashion

Saudi Model Stars in Victoria’s Secret Campaign

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Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.

The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.

The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.

She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.

The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana. 

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Fashion

This Beauty App Allows You To Virtually Try Make-Up On Before Purchasing

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Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.

This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”

According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.

It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.

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