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Giorgio Armani Chooses Dubai To Stage His Iconic Cruise 2021 Show

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Fashion icon Giorgio Armani has confirmed that he will be heading to Dubai for the Cruise 2021 fashion show, the designer who first made his foray to the city ten years ago with the launch of his Armani hotel in Burj Khalifa is set to wow the city once again.

The Italian house will reveal their upcoming collection next April, but according to reports from the WWD, a final date for the show hasn’t been finalized yet.

One thing we do know is that the April show will coincide with the reopening of the brand’s boutique at the Dubai Mall.

Speaking to WWD, Armani praised the city’s hosting of Expo 2020, which is scheduled for October. “I’m very happy to be back in Dubai after 10 years, especially on the occasion of the Expo 2020 which will place a great emphasis on the city,” he said.

“Dubai is a luxurious and fascinating place with a soul focused on the future, always in pursuit of the imagination.” He added.

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Fashion

Adidas X Al Ula: The Lit Shoot With Saudis Power Women

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Adidas X Al Ula: The Lit Shoot With Saudis Power Women

We’re absolutely in awe with Adidas‘ latest ad campaign entitled “Change Is A Team Sport,” where part of the campaign was shot at the Kingdom’s historical place Al-Ula. 

In celebration of their superstar’s 50th anniversary, Adidas has featured 4 women who hail from Saudi Arabia in the UNESCO heritage site of AlUla. A breathtaking destination for an incredible shoot!

This makes Adidas the very first major brand to have a campaign shot at AlUla, the campaign featured Saudi female rapper Aseel Saraj, blogger Jory Al Maiman, local designer Alaa Balkhy and actress Sarah Taibah in the latest edition of the Superstar sneakers.

Adidas Originals is one of the most popular sports and athleisure brand worldwide, and this sneaker style in particular always found its way back to production for how iconic it is.

This style is known as the superstar and may no longer be used for sports unlike its original purpose, as the shoes were introduced as the the first all leather basket-ball shoe, and met the needs of the athletes at the time.

Watch below the rest of the shoot, that we take pride in it and are amazed by the way it turned up.

Girls just wanna have fun!

 

 

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Fashion

Fashion Forward Makes Its Return to Dubai In April

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The Middle East’s most dynamic fashion platform, Fashion Forward, is set to make its return to Dubai this April, the three-day event will offer an immersive take on the fast growing fashion scene in the region.

The event will kick off on the 2nd of April until the 4th and will be held at Dubai Design District, this edition of the three-day fashion show will focus on introducing a beauty element into the platform in addition to the exciting and highly anticipated line up of fashion collections for both regional and international designer collection.

“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” said Bong Guerrero, CEO and co-founder, Fashion Forward Dubai.

“We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals,” he added.

This 12th edition of the show will mark another esteemed year for the fashion in the Middle East, it will also address compelling industry themes, topic and conversations. As for the collections, we’re expecting to see a variety of Ramadan collections.

The free-for-all event will be open to public and will celebrate regional fashion and beauty with a uniquely global perspective, more details regarding the participating designers, speakers, events and brands are yet to be announced.

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Fashion Futures: The Kingdom’s First Dedicated Event to Fashion

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Yesterday witnessed the inauguration of the Kingdom’s very first even that is dedicated excursively for fashion, entitled Fashion Futures, the three-day event will include talks, workshops, panels and discussions.

International fashion designers, editors, models, entrepreneurs including Halima Aden, Giles Deacon and Iris Van Herpen have all made it yesterday to Riyadh in order to attend this high profile fashion event. Big names are expected to lead the workshops and panels in order to develop the fashion sector, which is rapidly evolving in the Kingdom.

The international fashion event is part of the cultural vision that falls under the 2030 vision of the Kingdom, and it serves as a platform for young Saudis talents to interact with international fashion giants by opening up topics that affect the industry on both the global and local scale.

“By bringing together a diverse group of fashion experts from both the Kingdom and around the world we are facilitating international cultural exchange; providing Saudi fashion professionals with the opportunity to learn from some of the best in their respective fields, while offering a platform to showcase their talent to a global audience,” said Abdulkarim Alhumaid, Official Spokesperson of the Ministry of Culture in Saudi Arabia.

Fashion Futures is the first important step on a journey to transform the Saudi fashion industry from a nascent under-developed sector to a flourishing hub of creativity and innovation.” He added.

The following is the list of guest participants who’re taking part of the event:

  • Halima Aden, International Model and Activist
  • Hatem Al Akeel, Saudi Designer
  • Hayat Osamah, Saudi Photographer
  • Giles Deacon, British Designer
  • Iris Van Herpen, Dutch Couturier
  • Wil Beedle, Creative Director at All Saints,
  • Arby Li, Editor-In-Chief of HYPEBEAST
  • Ravi Thakran, Group Chairman, LVMH South Asia and Southeast Asia, Australia and Middle East
  • Honayda Serafi, Saudi Designer

The event is taking place until November 6th and if you’re fashion maniac, register now through this link.

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