Yesterday witnessed the inauguration of the Kingdom’s very first even that is dedicated excursively for fashion, entitled Fashion Futures, the three-day event will include talks, workshops, panels and discussions.

International fashion designers, editors, models, entrepreneurs including Halima Aden, Giles Deacon and Iris Van Herpen have all made it yesterday to Riyadh in order to attend this high profile fashion event. Big names are expected to lead the workshops and panels in order to develop the fashion sector, which is rapidly evolving in the Kingdom.

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F A S H I O N F U T U R E S hosted in Saudi Arabia 🇸🇦 #ffksa

A post shared by Carla DiBello (@carladibello) on Nov 3, 2019 at 9:29pm PST

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Touch down Riyadh. I’m here to attend the @ksa_fashionfutures event, And I’m so proud that we are finally focusing more on fashion and creating more opportunities to all the creatives out there.

A post shared by بيان لنجاوي (@just.bayan) on Nov 4, 2019 at 8:17am PST

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When in Paris ///: WAAK Hoodie is out of stock but Tees in exact color-way JUST DROPPED @harveynicholsriyadh

A post shared by ARWA AL BANAWI (@arwaalbanawi) on Oct 2, 2019 at 6:11am PDT

The international fashion event is part of the cultural vision that falls under the 2030 vision of the Kingdom, and it serves as a platform for young Saudis talents to interact with international fashion giants by opening up topics that affect the industry on both the global and local scale.

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ستوفّر فعالية #مستقبل_الأزياء التي تنطلق اليوم، منصةً لمناقشة موضوعات تتعلق بصناعة الأزياء مع خبراء وروّاد هذا المجال. لمعرفة المزيد تابعونا عبر حساباتنا على مواقع التواصل الاجتماعي. #موسم_الرياض #وزارة_الثقافة Fashion Futures, starting today, provides a platform for discussions with leading fashion designers, creatives and industry insiders. Follow our social media channels for more. #FFKSA #RiyadhSeason #MinistryOfCulture

A post shared by Fashion Futures (@ksa_fashionfutures) on Nov 4, 2019 at 5:35am PST

“By bringing together a diverse group of fashion experts from both the Kingdom and around the world we are facilitating international cultural exchange; providing Saudi fashion professionals with the opportunity to learn from some of the best in their respective fields, while offering a platform to showcase their talent to a global audience,” said Abdulkarim Alhumaid, Official Spokesperson of the Ministry of Culture in Saudi Arabia.

“Fashion Futures is the first important step on a journey to transform the Saudi fashion industry from a nascent under-developed sector to a flourishing hub of creativity and innovation.” He added.

The following is the list of guest participants who’re taking part of the event:

• Halima Aden, International Model and Activist
• Hatem Al Akeel, Saudi Designer
• Hayat Osamah, Saudi Photographer
• Giles Deacon, British Designer
• Iris Van Herpen, Dutch Couturier
• Wil Beedle, Creative Director at All Saints,
• Arby Li, Editor-In-Chief of HYPEBEAST
• Ravi Thakran, Group Chairman, LVMH South Asia and Southeast Asia, Australia and Middle East
• Honayda Serafi, Saudi Designer

The event is taking place until November 6th and if you’re fashion maniac, register now through this link.

Sheikha Hoor Al Qasimi has been named the creative director of London menswear label Qasimi and by that, continuing the reign of her late twin brother Sheikh Khalid bin Sultan Al Qasimi who passed away on July 1.

Sheikh Khalid bin Sultan Al Qasimi was the label’s fashion designer and the son of His Highness Sheikh Dr Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Now according to a statement that was released by the brand, Sheikha Hoor is taking over and will be in charge of all business responsibilities and creative of the brand, with of course the help and support of the design team and head of design Adam Rice.

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, color, military details and social-political messaging. She will strive to stay true to this messaging.

“Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.” The statement added.

Saudi Arabian designer Honayda Serafi has been proving herself as a leading designer for Hollywood celebrities from dressing up Priyanka Copra to Lupita Nyong’ and many more A-listers, to landing on the cover of Forbes Middle East and now is getting ready for Paris Fashion Week. 

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Captured fun on set. . . #funonset #ss19collection #bts #Honayda #Fashion #Style #InstaFashion#Hollywoodglam #FashionBlogger #Fashion #StreetStyle #Stylish #WomensFashion #InstaStyle #LookBook #WhatIWore #FashionDiaries #StyleInspo #FashionBlogger #Magcover #WIWT #FashionWeek #FashionStyle #StyleBlog #Blog #StyleBlogger #StreetFashion #honaydaofficial

A post shared by Honayda (@honaydaofficial) on Aug 1, 2019 at 6:40am PDT

The Arab designer that has just been recently named as one of the top business women in the Middle East and got featured on the cover of the prestigious Forbes Middle East, is now getting ready to take PFW by storm!

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Honayda on the cover story of @forbesmiddleeast ‘s top 100 most inspirational women behind the Middle east’s most iconic brands. Link in bio for the full article. . . #forbesmagazine #forbesmiddleeast #womenempowerment #top100 #womenentrepreneurs

A post shared by Honayda (@honaydaofficial) on Aug 8, 2019 at 3:25am PDT

“I had a vision that I wanted to start a brand since I was a little girl,” Serafi told Forbes. “The brand is about women empowerment and my designs are inspired by women.”

“When I started my own business, I was rejected many times by many saying things like you don’t know [how to do business], you don’t need to [have a business], why do you have to start a business even,” Serafi tells Forbes.

This comes weeks before Saudi National Day and it is a true inspiration of how capable and empowered Saudi women are, Marriam Mossalli, founder of the luxury fashion consultancy Niche Arabia reflected on the work of Serafi’s and commented on her huge accomplishments saying, “I couldn’t think of a better representation of Saudi fashion and talent.”

Now, the Arab designer is getting ready to showcase her latest collection at the Paris Fashion Week, taking place on September 28.