The historical site Al-Ula just witnessed yet another splendid campaign and one of the most notable photo-shoots this year!

Lebanese-American designer Eli Mizrahi had a breathtaking photoshoot in Al-Ula last January for his fall collection with a remarkable cast of supermodels and creative team, made up of the industry’s most talented individuals ever.

Eli Mizrahi, the creative director of Mônot, enlisted some of his superstar model friends to star in their epic Fall campaign. Mizrahi personally reached out to Kate Moss, Jourdan Dunn, Candice Swanepoel, Alek Wek, Mariacarla Boscono, Amber Valetta, and Xiao We Ju to appear in the campaign, which was shot in 24 hours.

“I wanted to bring together a cast of amazing supermodels from all different backgrounds, ages, and ethnicity to underline the fact that Mônot is both an inclusive brand and one that wants to empower and celebrate women,” Mizrahi said.

“I just spoke to the models from the heart about my vision, as an emerging independent brand, and they were really receptive to what I had to say.” He added.

Shot entirely in Al Ula to feature its breathtaking scenery! Photography by the duo Luigi & Iango before the world went into lockdown Eli’s vision was brought to life within both a stunning series of images and beautifully shot video.

Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.

The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.

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On Wednesday 24th June, Arab Fashion Week is set to go virtual, in light of the current environment, for designers to tell their stories through collections, creative collaborations, and videos. www.ArabFashionWeek.org will be accessible to all audiences. Sign up to be notified when the platform launches and experience #AFW as a digital event this June via [link in bio] #ArabFashionWeek #ArabFashionCouncil #Online #JacobAbrian

A post shared by ARAB FASHION COUNCIL (@arabfashioncouncil) on May 28, 2020 at 12:18pm PDT

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.

Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.

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Ready Couture – Fall/Winter 2020/2021 The Arab Fashion Council is organizing a Ready Couture online event. It will take place from June 24th to June 26th 2020. This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each Fashion House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international/regional media networks. #AFW #ReadyCouture #Online #ArabFashionCouncil

A post shared by ARAB FASHION COUNCIL (@arabfashioncouncil) on May 29, 2020 at 2:58am PDT

AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.

All big brands are trying hard to encourage their audience to stay home and in order to do so, they’re coming up with ways to entertain their followers during this quarantine time.

We’re in awe with all the efforts exerted and the different ways brands are trying to entertain us using art and music. Here are some of the big fashion brands and what they’re doing to keep us entertained.

Christian Dior

Last March, the French brand has launched a podcast series dubbed called Dior Talk under the direction of creative director Maria Grazia Chiuri. Katy Hessel hosts the podcast where she interviews a number of feminist artists about their life and work.

Chloé

The French label is launching a series of DIY guides, talks and even live performances on its Instagram page. A program called Chloé Voices will also launch, featuring creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.

Prada

The Italian label will host a number of one-on-one discussions entitled Prada Possible Conversations (a riff off Schiaparelli and Prada: Impossible Conversations, the Met’s Spring 2012 Costume Institute exhibition), on its official Instagram account.

Jimmy Choo

The British label launched Choo Sketch, in which fans get to submit drawings and videos of shoe designs and the brand picks the best and post it on its social media platforms. Best creative five will then be chosen and the brand will produce them for a capsule collection, with all the profits going to an undisclosed charity. Talk about win win situations!

Rebecca Minkoff

The American fashion brand hosts a program called Happiest Hour every weekday at 5 PM on its Instagram account, where influencers, models, stylists and celebrities come to discuss how they are staying positive during this time in order to influence others.