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Fashion Forward Dubai Will Allow You To Shop Instantly From the Runway

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The new edition of Fashion Forward Dubai is coming soon and they are adding some upgrade to the format of the traditional fashion week.

The event may have skipped the spring summer 2019 season but it is set to make a strong return on October 30, for a four day exceptional fashion event.

To make things even more exciting, they have announced their partnership with the e-commerce site Zbooni which will allow you to shop the newest collection from regional and international designers instantly.

This will mark the first time ever to allow fashion lovers to shop the runway looks on the mobile phones, and purchase looks straight off the runway.

Zbooni is an existing app that allows secure payments over Facebook Messenger, WhatsApp and Instagram.

Ramy Assaf, co-founder and chief executive of Zbooni, explained in a statement how the system will work. “We [will] provide Fashion Forward Dubai’s participating designers with a virtual point of sale and checkout that can be dispatched over WhatsApp, with a payment gateway built in, meaning they will have a complete retail solution to take orders on the same day that they unveil their collections.”

In the October Edition 2019 Fashion Forward will reinforce its role as a catalyst for fashion innovation in the region by exposing global brands with regional collections and amplifying collaborations between international brands and regional fashion talent.

 

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Fashion

Check Out Mônot’s Latest Breathtaking Campaign at Al-Ula

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The historical site Al-Ula just witnessed yet another splendid campaign and one of the most notable photo-shoots this year!

Lebanese-American designer Eli Mizrahi had a breathtaking photoshoot in Al-Ula last January for his fall collection with a remarkable cast of supermodels and creative team, made up of the industry’s most talented individuals ever.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

Eli Mizrahi, the creative director of Mônot, enlisted some of his superstar model friends to star in their epic Fall campaign. Mizrahi personally reached out to Kate Moss, Jourdan Dunn, Candice Swanepoel, Alek Wek, Mariacarla Boscono, Amber Valetta, and Xiao We Ju to appear in the campaign, which was shot in 24 hours.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

“I wanted to bring together a cast of amazing supermodels from all different backgrounds, ages, and ethnicity to underline the fact that Mônot is both an inclusive brand and one that wants to empower and celebrate women,” Mizrahi said.

“I just spoke to the models from the heart about my vision, as an emerging independent brand, and they were really receptive to what I had to say.” He added.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

Shot entirely in Al Ula to feature its breathtaking scenery! Photography by the duo Luigi & Iango before the world went into lockdown Eli’s vision was brought to life within both a stunning series of images and beautifully shot video.

Luigi & Iango shot the campaign last January in Al Ula, luckily before the lockdown. Another major get was enlisting Carine Roitfeld to style the shoot and Georgi Sandev on board for makeup. “I still can’t believe we got it all done in just 24 hours!” Mizrahi says.

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Fashion

Arab Fashion Week Goes Digital This Year

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Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.

The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.

Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.

AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.

While Key fashion events including the Met Gala and the final for the LVMH Prize for Young Fashion Designers have both been cancelled.

The three-day long fashion event will be streamed on the AFW website and also broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.

“Today, more than ever, the traditional fashion system is in dire need for revolution and innovation. . . What we cherish now, the way we perceive luxury and the way we engage with things is completely different with how it used to be when the current fashion system was last updated in the last century. COVID-19 . . . has been the key accelerator to lead decisions in reshaping the norms,” Chief Strategy Officer of the Arab Fashion Council Mohammed Aqra said.

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How Fashion Brands Are Keeping Us Entertained During Quarantine

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All big brands are trying hard to encourage their audience to stay home and in order to do so, they’re coming up with ways to entertain their followers during this quarantine time.

We’re in awe with all the efforts exerted and the different ways brands are trying to entertain us using art and music. Here are some of the big fashion brands and what they’re doing to keep us entertained.

Christian Dior

Last March, the French brand has launched a podcast series dubbed called Dior Talk under the direction of creative director Maria Grazia Chiuri. Katy Hessel hosts the podcast where she interviews a number of feminist artists about their life and work.

Chloé

The French label is launching a series of DIY guides, talks and even live performances on its Instagram page. A program called Chloé Voices will also launch, featuring creative director Natacha Ramsay-Levi, writer Pauline Klein, artists Langley Fox Hemingway and Rithika Merchant, songstress Ellie Goulding, and DJs Parcels Flora Fischbach and Pandora’s Jukebox.

Prada

The Italian label will host a number of one-on-one discussions entitled Prada Possible Conversations (a riff off Schiaparelli and Prada: Impossible Conversations, the Met’s Spring 2012 Costume Institute exhibition), on its official Instagram account.

Jimmy Choo

The British label launched Choo Sketch, in which fans get to submit drawings and videos of shoe designs and the brand picks the best and post it on its social media platforms. Best creative five will then be chosen and the brand will produce them for a capsule collection, with all the profits going to an undisclosed charity. Talk about win win situations!

Rebecca Minkoff

The American fashion brand hosts a program called Happiest Hour every weekday at 5 PM on its Instagram account, where influencers, models, stylists and celebrities come to discuss how they are staying positive during this time in order to influence others.

 

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