Fashion
Arwa Al Banawy: Making a Bold Fashion Statement
In light of changes and modernity, comes to light talents that beautifully use these changes in creating meaningful art. One of these artists who took inspiration from the current changes in the Kingdom is the fashion designer Arwa Al Banawy.
Arwa Al Banawy was born in Saudi Arabia, spent years in Switzerland and is now based in Dubai. Her designs are known to have elaborate prints that are inspired from diverse sources that eventually make a one of a kind piece.
She has just recently launched her SS19 collection, and once again, her designs are making more than just a fashion statement. Seeing how the collection celebrates the recent women’s achievements in the Kingdom.
Her inspiration came from the recent wave that is happening in the country, it reflects the beauty and power of the youth and how Saudi Arabia is now encouraging women and is working towards achieving gender equality.
The collection includes tailored suits, wide-legged pants and safari jackets, all in bold colors. The kind of cloth a fierce woman would wear, one who is confident and doesn’t fear change.
The young designer started her fashion journey in her hometown Jeddah as a fashion and lifestyle blogger, then moved to Dubai in 2012, where she took a job in banking but still enrolled in fashion courses in the London College of Fashion. And that was when she realized that her true passion is designing, and three years later, she launched her debut collection in 2015 and has been blessing us with innovative designs ever since.
Another source of inspiration for her designs is travelling; seeing how she spent years moving between several spaces, she owes credit to traveling being a part of her passion for storytelling.
Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.
The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns.
In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”
Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.
Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.
The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.
The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.
She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.
The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana.
Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.
This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.
“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”
According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.
It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.
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