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Apple Unveils its ‘Finding Balance’ Campaign that Captures the Essence of Ramadan

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Apple just unveiled its new ‘Shot on iPhone‘ campaign ‘Finding Balance‘, the campaign is capturing the essence of Ramadan through a number of astounding images that are taken by Emirati Ola Allouz and Saudi Arabian Mansour AlSofi. 
The campaign celebrates the concept of having a balanced life during Ramadan, and the discovery of a renewed sense of balance. Seeing how in Ramadan, we aspire to maintain spiritual connection, social relationships and physical activities.
Talented photographers Ola Allouz from the UAE and Mansour Alsofi from Saudi Arabia were able to highlight this in the campaign; by capturing a series of images showcasing moments of reflection, including for instance family connection and physical activity. All images are shot by the iPhone XS to deliver one message:
“Finding balance during the holy month of Ramadan”.
The result is certainly outstanding and utterly thought-provoking campaign “Finding Balance”, as it is set to inspire Muslims all over the world.
“Ramadan is based on the principle of balance. Unfortunately, there are many who go against the values of Ramadan by over-eating, staying up too late and watching TV excessively,” Alsofi, from Saudi Arabia, says.
He adds that “switching off” by spending quality time with family and friends can help you achieve a greater sense of balance during the holy month of Ramadan.
“I strive to achieve balance during Ramadan by spending time nurturing my spiritual side and connecting with family and friends while ensuring that this time is of quality and away from external influences,” Allouz, an Emirati, says.
“It was a challenge taking balanced photos, but the results were satisfying and worth the work,” Alsofi added.

The following are tips and tricks that the two talented photographers shared, for people to capture artistic images, similar to the ones in the campaign.

1. Planning the location

Plan the location for your photo session, but first, identify the subject you want to shoot, then choose the location accordingly. The location must have the elements that will help you achieve your required results, so for instance, if you want to capture a reflection, then choose a place that has water pools.

2. Team spirit

It helps to discuss ideas with you teammates, and the scene you have in mind with them, as they will help you achieve an even better result.

3. Use Smart HDR

Use this technology, in order to get an appropriate lighting. The tech combines the different brightness levels and integrate them for a correct lighting.

4. Activate the Grid feature

This feature helps you get the desired results for a balanced composition, as it divided the screen into horizontal and vertical lines that helps you keep your lines straight.

5. Adjust focus on your phone

You can adjust the focus on your phone by touching and holding the screen to close the focus point.

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Lifestyle

Women of Saudi Arabia Can Now Join the Military

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The foreign ministry has announced that Saudi women can now join the military and serve as private first class, corporal or sergeant. I mean talk about gender equality!

Just when we though easing regulations on Saudi women can’t get any better, the ministry surprises us all with such shocking yet incredible news.

According to Sky News, roles have been opened in Saudi’s land forces, royal navy, royal air forces, royal Saudi air defense forces and medical services for armed forces.

The ministry stated a number of conditions for applicants who are willing to join the army, these conditions are in regard to age, nationality, in addition to the physical and professional competence.

Heba Al Otaiba, director of strategic communications at the UAE’s Ministry of Foreign Affairs, took it to Twitter to congratulate the Kingdom on such a brave decision.

“Great news. I look forward to watching Saudi Arabia’s women, lead across many industries, including serving in the country’s military.” The tweet read.

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Saudi Arabia Launches A Contest For Aspiring Filmmakers With Prizes Up to SR40 million

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The Ministry of Culture just announced the launch of a new competition on Sunday entitled ‘Daw‘ which aims to support Saudi films, and also empower aspiring and rising filmmakers.

The competition will be divided into four tracks that include supporting and developing screenwriting and supporting film production and films of Saudi students majoring in film-making at international institutes and universities.

Entries will be evaluated by specialized juries who have experience in choosing winning films projects, and winners will be announced next year in February.

Prizes are up to SR40 million as it is all part of the ministry’s plan of showing tremendous support to Saudi talents majoring in filmmaking by providing such a huge funding platform.

The competition will support young filmmakers in every possible way by providing the needed assistance in producing the films and also creating a production infrastructure and making their career path clear for those interested in different fields of cinema.

Whether you are a filmmaker or a producer, you can participate in the competition online through this link. It just opened yesterday and will remain open till December 29th to give the chance to more people to apply.

 

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Saudi National Day Marks the Start of work on World’s Most Ambitious Project NEOM

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Saudi National Day marked the beginning of work on the $500 billion futuristic mega-city NEOM, located deep in a desert bordering the Red Sea of the Kingdom’s Northwest.

Described as “the world’s most ambitious project,” the city is expected to be 33 times bigger than New York and it is getting established from scratch!

Nadhmi Al-Nasr, CEO of the project, congratulated King Salman and Crown Prince Mohammed bin Salman on the occasion of Saudi National day as he announced the start of implementation of the mega project.

“The work on NEOM Bay Airport is complete and the development of labor compounds that will contribute to the growth of the project is now launched, in addition to equipping the residential and administrative area for NEOM employees who will be moving there.”

“We are pleased to announce that NEOM has almost finalized the establishment of strategic plans for this project and its various economic sectors, and we are ready to begin their actual implementation.”  “We are willing to work day and night, so that the coming year, 2020, will be the beginning of the actual momentum of the NEOM projects, embodying the Saudi endeavor to build a promising future for the country.” Al-Nasr added.

We hope this aligns with the plan of completing phase 1 by 2020, with the final brick laid in 2025.

Neom is a portmanteau of the Greek word neos, meaning mostakbal, the Arabic word for “future.”

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