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Apple Unveils its ‘Finding Balance’ Campaign that Captures the Essence of Ramadan



Apple just unveiled its new ‘Shot on iPhone‘ campaign ‘Finding Balance‘, the campaign is capturing the essence of Ramadan through a number of astounding images that are taken by Emirati Ola Allouz and Saudi Arabian Mansour AlSofi. 
The campaign celebrates the concept of having a balanced life during Ramadan, and the discovery of a renewed sense of balance. Seeing how in Ramadan, we aspire to maintain spiritual connection, social relationships and physical activities.
Talented photographers Ola Allouz from the UAE and Mansour Alsofi from Saudi Arabia were able to highlight this in the campaign; by capturing a series of images showcasing moments of reflection, including for instance family connection and physical activity. All images are shot by the iPhone XS to deliver one message:
“Finding balance during the holy month of Ramadan”.
The result is certainly outstanding and utterly thought-provoking campaign “Finding Balance”, as it is set to inspire Muslims all over the world.
“Ramadan is based on the principle of balance. Unfortunately, there are many who go against the values of Ramadan by over-eating, staying up too late and watching TV excessively,” Alsofi, from Saudi Arabia, says.
He adds that “switching off” by spending quality time with family and friends can help you achieve a greater sense of balance during the holy month of Ramadan.
“I strive to achieve balance during Ramadan by spending time nurturing my spiritual side and connecting with family and friends while ensuring that this time is of quality and away from external influences,” Allouz, an Emirati, says.
“It was a challenge taking balanced photos, but the results were satisfying and worth the work,” Alsofi added.

The following are tips and tricks that the two talented photographers shared, for people to capture artistic images, similar to the ones in the campaign.

1. Planning the location

Plan the location for your photo session, but first, identify the subject you want to shoot, then choose the location accordingly. The location must have the elements that will help you achieve your required results, so for instance, if you want to capture a reflection, then choose a place that has water pools.

2. Team spirit

It helps to discuss ideas with you teammates, and the scene you have in mind with them, as they will help you achieve an even better result.

3. Use Smart HDR

Use this technology, in order to get an appropriate lighting. The tech combines the different brightness levels and integrate them for a correct lighting.

4. Activate the Grid feature

This feature helps you get the desired results for a balanced composition, as it divided the screen into horizontal and vertical lines that helps you keep your lines straight.

5. Adjust focus on your phone

You can adjust the focus on your phone by touching and holding the screen to close the focus point.

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Vision 2030 Aims at Providing Job Opportunities For One Million Saudi Women




Another ambitious plan for the Kingdom in an attempt to provide equal opportunities for women of Saudi Arabia!

The Kingdom’s Vision 2030 hopes to provide jobs for about one million Saudi women, according to Mishaal Al-Balawi, an official at the Permanent Mission of Saudi Arabia to the United Nations in Geneva.

“The Saudi Vision 2030 and the National Transformation Program 2020 have put women empowerment among their most important priorities,” al-Balawi said.

Al-Balawi praised the significant role of women in making the economy of the Kingdom much stronger, saying that women are eager to gain access to a large share of reforms especially in the employment market.

These remarks were pointed out by Al-Balawi in a discussion on a report of the working group on the issue of discrimination against women at the Human Rights Council on Monday.

The discussion revolved around the rights of Saudi women and changing the employment scenario to include them.

Al-Balawi also pointed out that Kingdom is doing its best to end to violence and harassment against women at their workplaces.

“The Kingdom, through its regulations and agencies, is striving to address the phenomenon of violence against women at their workplaces as well as to enable them to work in a safe environment. This is through enacting laws to protect women and preserve their rights, such as the Anti-Harassment Law and the Law of Protection from Abuse,” he said.

“The Kingdom seeks to encourage women to study various disciplines, especially science, technology, mathematics, and engineering, as this provides a variety of opportunities for them in the labor market,” he added.

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The Kingdom Aims at Producing the World’s Lowest-Cost Electricity




The Kingdom has announced that it’s working on a new solar energy project that aim at producing electricity with the lowest cost per kilowatt in the entire world.

The announcement was made earlier by Prince Abdulaziz Bin Salman, Saudi Arabia’s Energy Minister during the “Don’t Forget Our Planet!” conference, which was organized by Saudi Arabia’s Future Investment Initiative Institute (FII-I).

Prince Abdulaziz also revealed that the Kingdom is currently in the process of activating several programs, including increasing the use of electricity by 30 percent through renewable energy, while 50 percent will be generated through hydrocarbon sources, adding that work is also underway to take advantage of the wind energy project to harness it in generating power.

The Kingdom will not back down from its commitment to the energy efficiency project, but has even become a role model for high commitment in all related projects.

Prince Abdulaziz Bin Salman said that the Kingdom aims to produce 50% of its electricity from renewable by 2030, adding that Saudi Arabia has plans to expand the use of wind energy.

This project is among other ambitious projects that are part of Saudi Arabia’s Vision 2030, the vision’s main aim is to diversify the country’s economy and not have it depend solely on oil.


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13 Women Appointed to the Kingdom’s Human Rights Commission




Saudi Arabia’s King Salman has appointed 13 women to the kingdom’s Human Rights Commission and with that, grant them equal representation as men.

The appointments were announced in a royal decree constituting the rights body for its fourth four-year term.

The HRC President Dr Awwad Al Awwad welcomed the appointments, explaining that this comes in light of supporting women and empowering them to take on positions in diverse fields.

“Appointing 13 women as members of the HRC Council, with a total of 26 members, is in line with efforts made by the Kingdom’s leadership to enable women to occupy leading positions in various fields, and helps achieve what is best for the country,”  Dr. Awwad Bin Saleh Al Awwad, president of the Commission, explained.

“It is this support and direction that has had a huge impact on HRC’s ability to carry out its mission and discharge its responsibility in promoting and protecting human rights under the directions of the Saudi leadership […] It has further helped in laying the foundations and instilling a culture of human rights to the benefit of the citizens and residents of this beloved nation,” he added.

This announcement comes a week after Saudi Arabia was ranked the best country in the region for women by CEOWORLD Magazine.


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