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Apple Unveils its ‘Finding Balance’ Campaign that Captures the Essence of Ramadan

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Apple just unveiled its new ‘Shot on iPhone‘ campaign ‘Finding Balance‘, the campaign is capturing the essence of Ramadan through a number of astounding images that are taken by Emirati Ola Allouz and Saudi Arabian Mansour AlSofi. 
The campaign celebrates the concept of having a balanced life during Ramadan, and the discovery of a renewed sense of balance. Seeing how in Ramadan, we aspire to maintain spiritual connection, social relationships and physical activities.
Talented photographers Ola Allouz from the UAE and Mansour Alsofi from Saudi Arabia were able to highlight this in the campaign; by capturing a series of images showcasing moments of reflection, including for instance family connection and physical activity. All images are shot by the iPhone XS to deliver one message:
“Finding balance during the holy month of Ramadan”.
The result is certainly outstanding and utterly thought-provoking campaign “Finding Balance”, as it is set to inspire Muslims all over the world.
“Ramadan is based on the principle of balance. Unfortunately, there are many who go against the values of Ramadan by over-eating, staying up too late and watching TV excessively,” Alsofi, from Saudi Arabia, says.
He adds that “switching off” by spending quality time with family and friends can help you achieve a greater sense of balance during the holy month of Ramadan.
“I strive to achieve balance during Ramadan by spending time nurturing my spiritual side and connecting with family and friends while ensuring that this time is of quality and away from external influences,” Allouz, an Emirati, says.
“It was a challenge taking balanced photos, but the results were satisfying and worth the work,” Alsofi added.

The following are tips and tricks that the two talented photographers shared, for people to capture artistic images, similar to the ones in the campaign.

1. Planning the location

Plan the location for your photo session, but first, identify the subject you want to shoot, then choose the location accordingly. The location must have the elements that will help you achieve your required results, so for instance, if you want to capture a reflection, then choose a place that has water pools.

2. Team spirit

It helps to discuss ideas with you teammates, and the scene you have in mind with them, as they will help you achieve an even better result.

3. Use Smart HDR

Use this technology, in order to get an appropriate lighting. The tech combines the different brightness levels and integrate them for a correct lighting.

4. Activate the Grid feature

This feature helps you get the desired results for a balanced composition, as it divided the screen into horizontal and vertical lines that helps you keep your lines straight.

5. Adjust focus on your phone

You can adjust the focus on your phone by touching and holding the screen to close the focus point.

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Lifestyle

Saudi Rania Nashar Makes it to Forbes’ List of The World’s Top 100 Most Powerful Women”

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The Kingdom’s own Rania Nashar has made it to Forbes’ annual list of “The World’s Top 100 Most Powerful Women” and we can’t help but feel so much pride!

Nashar was ranked the 99th in the list that includes prominent names such as Angela Merkel, Kamaala Harris, Melinda Gates, Rihanna, & many other global female trailblazers.

Nashar is the first female to hold the position of CEO CEO of Saudi commercial bank, Samba Financial Group. She also made it to this ranking through her tremendous efforts in implementing changes that empower women of Saudi Arabia, all of which comes as part of the 2030 Vision.

Nashar has exceeded 20 years of experience in the field of commercial banking and has been inspiring young Saudi women to take on the challenge as well and break the glass ceiling and for that, we congratulate her.

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This Saudi Landmark Just Won a Prestigious Award for Its Innovative Architectural Design

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The King Abdullah Petroleum Studies and Research Center (KAPSARC) has received the American Concrete Institute (ACI) award for concrete construction excellence.

The building, which is designed by Zahra Hadid Architects (ZHA), is one of the most well-known landmarks in Riyadh. It’s known for its unique architectural design.

The structure features an hexagonal honeycomb structure which stands out with hexagonal cell openings providing shade from the harsh sun. “ZHA projects have always been unique and creative in an unprecedented, nontraditional way. There’s no other structure like it in the entire world,” Saudi architect Mokhtar Al Shoaibi told Arab News.

The building is made of extremely complex steel, said Saudi architect Mukhtar Al-Shoaibi.

“The contractor working on the job must have gone through so much to install the joints and then apply the sheets over it and now it acts as a monument in the Kingdom,” he told Arab News.

It’s also worth mentioning that KAPSARC won the title of ‘smartest building’ in Saudi Arabia from the Honeywell Smart Building Awards program.

“I’m proud to see Saudis accomplish that. There are many more major projects coming up in the Kingdom as well, and I can’t wait to see what they’ll present,” Mukhtar Al-Shoaibi said.

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Women’s Participation Rise 120% in Saudi Industries

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Women of Saudi Arabia are claiming their rightful role in private and government sectors, as these sectors strive to hire qualified women in different fields.

According to the Saudi Authority for Industrial Cities and Technical Zones (MODON), the number of Saudi women taking part in the industrial cities it oversees has seen a significant increase by around120 percent, bringing the total number of female workers 17,000 by the end of March this year.

Khalid Al-Salem, director general of MODON, said that the authority “has come a long way” and still aims at encouraging the female participation in the industrial sector.

“These oases host clean industries such as medical and food industries, rubber and high-tech industries, as well as prefabricated factories supporting women entrepreneurs and small and medium enterprises,” he said.

He said: “MODON seeks to support the productivity of women by providing an optimal environment for their work. Therefore, it signed a memorandum of understanding with a building development company to implement nursery and kindergarten programs in industrial cities and oases under the Ministry of Education’s guidance.” He added.

This strategy of activating the role of women in industrial development goes along with the Saudi Vision of 2020 that aim at enhancing women’s role in the Kingdom’s economy.

 

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