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Apple Unveils its ‘Finding Balance’ Campaign that Captures the Essence of Ramadan

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Apple just unveiled its new ‘Shot on iPhone‘ campaign ‘Finding Balance‘, the campaign is capturing the essence of Ramadan through a number of astounding images that are taken by Emirati Ola Allouz and Saudi Arabian Mansour AlSofi. 
The campaign celebrates the concept of having a balanced life during Ramadan, and the discovery of a renewed sense of balance. Seeing how in Ramadan, we aspire to maintain spiritual connection, social relationships and physical activities.
Talented photographers Ola Allouz from the UAE and Mansour Alsofi from Saudi Arabia were able to highlight this in the campaign; by capturing a series of images showcasing moments of reflection, including for instance family connection and physical activity. All images are shot by the iPhone XS to deliver one message:
“Finding balance during the holy month of Ramadan”.
The result is certainly outstanding and utterly thought-provoking campaign “Finding Balance”, as it is set to inspire Muslims all over the world.
“Ramadan is based on the principle of balance. Unfortunately, there are many who go against the values of Ramadan by over-eating, staying up too late and watching TV excessively,” Alsofi, from Saudi Arabia, says.
He adds that “switching off” by spending quality time with family and friends can help you achieve a greater sense of balance during the holy month of Ramadan.
“I strive to achieve balance during Ramadan by spending time nurturing my spiritual side and connecting with family and friends while ensuring that this time is of quality and away from external influences,” Allouz, an Emirati, says.
“It was a challenge taking balanced photos, but the results were satisfying and worth the work,” Alsofi added.

The following are tips and tricks that the two talented photographers shared, for people to capture artistic images, similar to the ones in the campaign.

1. Planning the location

Plan the location for your photo session, but first, identify the subject you want to shoot, then choose the location accordingly. The location must have the elements that will help you achieve your required results, so for instance, if you want to capture a reflection, then choose a place that has water pools.

2. Team spirit

It helps to discuss ideas with you teammates, and the scene you have in mind with them, as they will help you achieve an even better result.

3. Use Smart HDR

Use this technology, in order to get an appropriate lighting. The tech combines the different brightness levels and integrate them for a correct lighting.

4. Activate the Grid feature

This feature helps you get the desired results for a balanced composition, as it divided the screen into horizontal and vertical lines that helps you keep your lines straight.

5. Adjust focus on your phone

You can adjust the focus on your phone by touching and holding the screen to close the focus point.

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Lifestyle

Saudi Arabia’s First Female Crane Operators Get their permits

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State news agency SPA reported on Tuesday that King Abdul Aziz Port (KAP) has given female crane operators their operating permits, making them Saudi Arabia’s very first females to take on such a job.

The female operators will work on the remote controlled cranes which are used in light of KAP’s attempt of introducing new technologies at its container terminals in all departments, the terminal is also the first of its kind to be operated by the International Ports Services Ltd (IPS).

KAP, supervised by the Saudi Ports Authority (MAWANI), handled 23 million tons of cargo in July – marking an 11.15% increase in comparison to the same time last year.

 

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Lifestyle

Saudi Arabia Lifts Travel Restrictions on Women

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Saudi women no longer require a permission from a “male guardian” to travel or obtain a passport and can now travel independently, a royal decree signed by King Salman bin Abdulaziz indicated,

The decree, which was issued three days ago, clearly states that women like any other individual have the right of obtaining a passport, and that a guardian’s approval will only be needed for minors.

The statement of the decree is written in a gender-neutral way and doesn’t in any way put restrictions to a specific segment.

Here’s how some of the prominent Saudi figures reacted to the change, and their thoughts about it that was shared on twitter.

Also hailing the changes is of course Saudi ambassador to the US Reema bint Bandar Al Saud.

Ever since the Saudi Vision 2030 was launched and the Saudi authorities have been addressing the flaws in the system that stand against women living their lives freely and securely.

Such a step is considered to be yet another major change, that follows the issuing of driving licenses to women, and the inclusion of women in the consultative council.

 

 

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Lifestyle

Yanmo: Medical App Helping Children With Special Needs

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Ynmo, an award-wining Saudi app is taking the world by storm in an attempt to revolutionize the provision of care and educational services for those with special needs.

Ynmo is the first Arabic-English digital platform of its kind that allows service provider such as centers, clinics and schools to monitor and design individualized treatment plans.

Dr. Faisal Al-Nemary, co-founder of Ynmo, explained that even though the number of children with special needs is in a constant increase, there is a shortage in the number of qualified medical experts who can deal with these cases.

That’s why Al-Nemary and his twin brother Fahad decided to join forces with a group of professionals and launch the digital tool.

The application aims to give teachers and therapists the time needed to come up with new strategies with colleagues that can enhance client-student performance, and give children with disabilities the care that they deserve.

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