Lifestyle

Apple Unveils its ‘Finding Balance’ Campaign that Captures the Essence of Ramadan

Published

3 years ago

May 20, 2019

Yara K

Apple just unveiled its new ‘Shot on iPhone‘ campaign ‘Finding Balance‘, the campaign is capturing the essence of Ramadan through a number of astounding images that are taken by Emirati Ola Allouz and Saudi Arabian Mansour AlSofi.

The campaign celebrates the concept of having a balanced life during Ramadan, and the discovery of a renewed sense of balance. Seeing how in Ramadan, we aspire to maintain spiritual connection, social relationships and physical activities.

Talented photographers Ola Allouz from the UAE and Mansour Alsofi from Saudi Arabia were able to highlight this in the campaign; by capturing a series of images showcasing moments of reflection, including for instance family connection and physical activity. All images are shot by the iPhone XS to deliver one message:

“Finding balance during the holy month of Ramadan”.

The result is certainly outstanding and utterly thought-provoking campaign “Finding Balance”, as it is set to inspire Muslims all over the world.

“Ramadan is based on the principle of balance. Unfortunately, there are many who go against the values of Ramadan by over-eating, staying up too late and watching TV excessively,” Alsofi, from Saudi Arabia, says.

He adds that “switching off” by spending quality time with family and friends can help you achieve a greater sense of balance during the holy month of Ramadan.

“I strive to achieve balance during Ramadan by spending time nurturing my spiritual side and connecting with family and friends while ensuring that this time is of quality and away from external influences,” Allouz, an Emirati, says.

“It was a challenge taking balanced photos, but the results were satisfying and worth the work,” Alsofi added.

The following are tips and tricks that the two talented photographers shared, for people to capture artistic images, similar to the ones in the campaign.

1. Planning the location

Plan the location for your photo session, but first, identify the subject you want to shoot, then choose the location accordingly. The location must have the elements that will help you achieve your required results, so for instance, if you want to capture a reflection, then choose a place that has water pools.

2. Team spirit

It helps to discuss ideas with you teammates, and the scene you have in mind with them, as they will help you achieve an even better result.

3. Use Smart HDR

Use this technology, in order to get an appropriate lighting. The tech combines the different brightness levels and integrate them for a correct lighting.

4. Activate the Grid feature

This feature helps you get the desired results for a balanced composition, as it divided the screen into horizontal and vertical lines that helps you keep your lines straight.

5. Adjust focus on your phone

You can adjust the focus on your phone by touching and holding the screen to close the focus point.

Related Topics:Apple Featured photography Ramadan

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Lifestyle

Atleir Des’Lumières Paris’s Digital Art Museum

Published

1 month ago

December 14, 2021

Jana El Fikky

French artwork and museums had a space in people’s heart for a long time, but this one will

grasp in your heart and mind. Atleir Des Lumières, a digital art exhibition featuring the

historical artwork of Vincent Van Gogh and many establish European artists. You get to walk

and live through the paintings, and get a experienced apprehension of artwork. Where each

visitor immerses themselves in a dreamy reality of sentimental colors, and enticing artwork,

separating them from the world and immersing them into a canvas of Vincent Van Gogh, as

you enter each room of the 2000 sq exhibition, you are either painted into a new projection

of the Viennese painter Gustave Klint, all 100 landscapes come into life by the melodias of

Beethoven, Wagner, or Strauss. This digital artwork masterpiece is coming across the world

everyday, with locations at Shangahia and Dubai. L’Atleir Des Lumières 38 rue Saint Maur

750011 Paris is open everyday between 10 and 18h, Friday until 22h. ticket prices are 14.5 a

reduced ticket price is 11.5, and a childrens ticket is 9.5. For art lovers who admired artwork

all their lives, this is the destination for you.

Lifestyle

Saudi Rania Nashar Makes it to Forbes’ List of The World’s Top 100 Most Powerful Women”

Published

1 year ago

December 14, 2020

Yara K

The Kingdom’s own Rania Nashar has made it to Forbes’ annual list of “The World’s Top 100 Most Powerful Women” and we can’t help but feel so much pride!

Nashar was ranked the 99th in the list that includes prominent names such as Angela Merkel, Kamaala Harris, Melinda Gates, Rihanna, & many other global female trailblazers.

Nashar is the first female to hold the position of CEO CEO of Saudi commercial bank, Samba Financial Group. She also made it to this ranking through her tremendous efforts in implementing changes that empower women of Saudi Arabia, all of which comes as part of the 2030 Vision.

Nashar has exceeded 20 years of experience in the field of commercial banking and has been inspiring young Saudi women to take on the challenge as well and break the glass ceiling and for that, we congratulate her.

Lifestyle

This Saudi Landmark Just Won a Prestigious Award for Its Innovative Architectural Design

Published

1 year ago

December 8, 2020

Yara K

The King Abdullah Petroleum Studies and Research Center (KAPSARC) has received the American Concrete Institute (ACI) award for concrete construction excellence.

The building, which is designed by Zahra Hadid Architects (ZHA), is one of the most well-known landmarks in Riyadh. It’s known for its unique architectural design.

The structure features an hexagonal honeycomb structure which stands out with hexagonal cell openings providing shade from the harsh sun. “ZHA projects have always been unique and creative in an unprecedented, nontraditional way. There’s no other structure like it in the entire world,” Saudi architect Mokhtar Al Shoaibi told Arab News.

The building is made of extremely complex steel, said Saudi architect Mukhtar Al-Shoaibi.

“The contractor working on the job must have gone through so much to install the joints and then apply the sheets over it and now it acts as a monument in the Kingdom,” he told Arab News.

It’s also worth mentioning that KAPSARC won the title of ‘smartest building’ in Saudi Arabia from the Honeywell Smart Building Awards program.

“I’m proud to see Saudis accomplish that. There are many more major projects coming up in the Kingdom as well, and I can’t wait to see what they’ll present,” Mukhtar Al-Shoaibi said.