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6 Things To Know About The Jeddah-Based Fashion And Beauty Influencer Lama Al-Akeel

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Say what you will about influencers but they’re the most significant way to market and view products you’d want. They’re like our modern-day models only a little more relatable and in-depth.

Here at Lovin Saudi, we are dedicated to showcasing all that the Kingdom’s got to offer. That, of course, means we’ll cover influential Saudis or residents of Saudi who continue bringing pride and spreading the nation’s modernity and talent to the rest of the social sphere.

Lama Al-Akeel, the Jeddah-based beauty, fashion and lifestyle blogger, with more than 400,000 followers is a true testament to this success.

Get to know her through these next six facts we’re about to uncover.

1. She’s only 24 years old!

Al-Akeel, who has gathered almost 500,000 followers, is only twenty-four years old. This is quite difficult to grasp considering the amount of success she’s had in the last few years.

Especially, since she’s worked with the fashion industry’s top-notch designers and brands.

So next time someone tells ya you’re too young, you show them Lama’s account!

2. Lama is also a budding fashion designer. Yep.

According to Destination KSA, Lama studied at the prestigious, women-only university Dar Al Hekma where she took up fashion design.

She even worked on her own graduation design projects complete with a fashion show and everything.

3. She’s constantly attending FAB events outside the Kingdom

The fashionista has been in and out of Jeddah, traveling onwards to Dubai, London and many other big cities working with brands like MAC, Harvey Nichols, tons of local designers and even Pantene.

4. She got married three years ago

…and is now expecting her baby.

5. She’s such an effective influencer, in fact, that BVLGARI worked with her

YESSSS, hunny.

6. She can’t wait to get her hands on the wheel in her own country!

Especially after announcements of women finally being able to drive came out, Al-Akeel took the opportunity to express her excitement via her Insta account.

It's Just me, Akram Moftah typical cancer radio announcer crazy about cinema, photography, videography, soccer, Radio, internet, marketing, cars.

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Fashion

The First Middle East Fashion Week Is Coming To Dubai Next Week

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The region’s biggest fashion even, the debut Middle East Fashion Week (MEFW) is set to land in Dubai next spring in 2021. The five-day event will feature more than 20 creatives in the fashion industry plus showrooms, fashion forums, awards, trunk shows, VIP lunches and galas.

The first edition will definitely be the highlight of the year and one of the most booming events of 2021. Antonio Rubel, the Founder and President of MEFW has been in the fashion scene for seven years and he’s the one behind nine fashion weeks held un Dubai, two in Beirut and, of course Riyadh Fashion Week.

“The Middle East is the new fashion capital of the world, and we want to shout about it. MEFW will be a magnificent concoction of creativity, flair, talent and energy, showcasing fashion designers from around the world in one stunning location,” Rubel said. “We have been bringing fashion events to the region for more than seven years now, but this will be like nothing the Middle East has ever seen before.”

“Fashion is more than the unveiling of a finished look; it is a creative process. The Dubai Fashion Emporium will offer a front row seat behind the curtain; a permanent installation showcasing the gears as they turn from conception to catwalk. Dubai Fashion Emporium creates experiences that open the gateway to the world of fashion and brings outsiders in. We will be revealing exciting projects – who’s excited to know more! Stay tuned.” The website read.

 

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Fashion

Check Out Mônot’s Latest Breathtaking Campaign at Al-Ula

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The historical site Al-Ula just witnessed yet another splendid campaign and one of the most notable photo-shoots this year!

Lebanese-American designer Eli Mizrahi had a breathtaking photoshoot in Al-Ula last January for his fall collection with a remarkable cast of supermodels and creative team, made up of the industry’s most talented individuals ever.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

Eli Mizrahi, the creative director of Mônot, enlisted some of his superstar model friends to star in their epic Fall campaign. Mizrahi personally reached out to Kate Moss, Jourdan Dunn, Candice Swanepoel, Alek Wek, Mariacarla Boscono, Amber Valetta, and Xiao We Ju to appear in the campaign, which was shot in 24 hours.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

“I wanted to bring together a cast of amazing supermodels from all different backgrounds, ages, and ethnicity to underline the fact that Mônot is both an inclusive brand and one that wants to empower and celebrate women,” Mizrahi said.

“I just spoke to the models from the heart about my vision, as an emerging independent brand, and they were really receptive to what I had to say.” He added.

Kate Moss, Jourdan Dunn, Candice Swanepoel and Other Supermodels ...

Shot entirely in Al Ula to feature its breathtaking scenery! Photography by the duo Luigi & Iango before the world went into lockdown Eli’s vision was brought to life within both a stunning series of images and beautifully shot video.

Luigi & Iango shot the campaign last January in Al Ula, luckily before the lockdown. Another major get was enlisting Carine Roitfeld to style the shoot and Georgi Sandev on board for makeup. “I still can’t believe we got it all done in just 24 hours!” Mizrahi says.

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Fashion

Arab Fashion Week Goes Digital This Year

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Arab Fashion Week (AFW) was scheduled to kick off in June but with the current situation, the industry is now introducing fashion week but in a whole different manner.

The Arab Fashion Week will be kicking off as planned but this year, it will be virtual this year as announced by the Arab Fashion Council and will take place online from June 24 to 26.

“We are thrilled to be able to revolutionize the traditional calendar by adapting a new digital experience that best fits the global financial and digital trend. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture, ” Founder and CEO of Arab Fashion Council Jacob Abrian said.

Both the runways and panel discussions will air live on the official website of AFW, and viewers will be able to purchase their favorite items online as well.

Shoppers who wish to purchase items from a brick-and-mortar store will be able to buy the collection off the shelves at a dedicated pop-up in 1422 Concept Store at City Walk, Dubai.

AFW follows the lead of the fashion weeks in London and Milan, which have also announced that they will be going digital and also take place online due to coronavirus restrictions.

While Key fashion events including the Met Gala and the final for the LVMH Prize for Young Fashion Designers have both been cancelled.

The three-day long fashion event will be streamed on the AFW website and also broadcasted live to hundreds of millions of viewers, both via the website and in partnership with leading social media platforms.

“Today, more than ever, the traditional fashion system is in dire need for revolution and innovation. . . What we cherish now, the way we perceive luxury and the way we engage with things is completely different with how it used to be when the current fashion system was last updated in the last century. COVID-19 . . . has been the key accelerator to lead decisions in reshaping the norms,” Chief Strategy Officer of the Arab Fashion Council Mohammed Aqra said.

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