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10 Beauty Trends That Are All the Rage on Instagram this Year

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Beauty Trends 2018

In 2017, we’ve witnessed all kinds of crazy and over the top beauty trends rise to fame, like: feather eyebrows, metallic lips and pink eyes shadow. Now that we’ve made it to 2018, new trends have already been invented and we can’t wait to share them with you cause some of those sound like pure brilliance and others like total BS:

1. Spider Lashes
 
Spider lashes are basically lashes that are clumped up together, sorta like spider legs; hence the name. Instagram beauty gurus are combining spider lashes with fresh, natural looking face makeup. And although I’m not a huge fan of twiggy lashes but I respect the trend, only because it’s simple and not incredibly psychotic. Origin of the trend: Dior’s spring 2018 show.

2. Corset Braids

We all know that corsets were made for holding together those extra pounds of weight away from the crowd by squeezing in your tummy, mainly. But now that corset braids have made their debut, the word ‘corset’ is being thrown around and used so loosely. Personally, I am not the biggest fan of this trend because I think that it’s a waste of time and fabric but, nonetheless, I’ve seen some really pretty corset braids. So, if you’re into that kinda thing, you should deff go for it!

3. Golden Glow

Now, this one’s all on Rihanna. Ever since she created her Fenty highlighter in the shade of ‘Trophy Wife’, people have been going nuts for it. Everybody’s forgotten about subtle highlighting with champagne and white shades, and now the entire planet’s into Rihanna’s flashy gold highlighter. I mean, I would go for this only for the hell of it, once. But this is definitely, positively, unquestionably not an everyday makeup look, ya’ll. You know what I’m saying?

4. Slime Highlighter

Now, this is a trend that I can get on board with, maaan. This is woke AF! I love slime and I sure as hell love to highlight the hell out of my face and now Givenchy has graced us with its SLIME HIGHLIGHTER. First off, the highlighter’s 72% water, which is pretty cool. Second, I can’t handle how dope it looks, to be honest. Third, on their website, Givenchy states that the product is “Packed with pink-hued micro pearls” so, I’m pretty sold. Fourth, I have seen a good amount of online video reviews on this one and my $45 are ready #NoTheyAint

5. Freckle Tattoos


People are getting freckle tattoos on their faces and I think it’s INSANE. What the hell is going on, world? How is this the latest microblading trend? I honestly don’t get this and I 100% don’t believe its worth neither the money nor the fuss. The tattoos are semi permanent and they last for 3 years. Damn it, I’m angry!

6. LED Lashes


Shut up and take my money, dude! Imagine having those on at a rave, I would totally try these because they look so fun! According to Cool Wearables, “f.lashes (that’s what they’re called) consist of a motion sensor and individually controlled LEDs connected with almost invisible wires. You get different effects and color options to choose from. These lashes are weatherproof, don’t get warm, and last over 4 hours on battery.”. I like you,  f.lashes <3

7. Glitter Masks

Aight so, first off, NO! Second, HELL to the NO. No, ma’am. I knew it was a matter of time until glitter spread to our toothpastes and face masks, I KNEW IT! But, this just looks unhealthy and disgusting. Glitter isn’t even approved by the FDA to be added to beauty products. And by the way, it costs $59 to get all those glittery stars stuck on your face for a few minutes before washing them off.

8. Glass Lips


Nope, it’s not 2006, clear lip gloss is IN AGAIN, baby! Everyone’s digging the dewy, water-shine makeup look now. It started with highlighting your face and now it has made it to the lips! Rihanna herself gave her blessings to the look when she had her makeup artists apply various layers of clear lipgloss to her models’ lips at her Spring 2018 show for Fenty x Puma

9. Inner Circle Highlight

Apparently, celebrities are now ditching traditional highlighter colors for highlighting the corners of the eyes and trading them in for more vibrant colors like pink, blue, orange and even violet, like Shay Mitchell in the photo above. I have to admit, it looks pretty cool, I might even have a go at it.

10. Ultraviolet


Pantone has announced that Ultra Violet is the official color of the year 2018 and we all have to bow down cause Pantone is everything. I am totally into this, I approve! I already bought my metallic ultraviolet lip shine and nail polish and I diiiig. “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” that’s what it says on Pantone’s website and I was very easily bought.

 

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Fashion

Saudi Model Roz Is the New Face of Guess’ Autumn Campaign

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Guess has launched its new autumn collection earlier this month with the Saudi Model Roz as the front of the ad campaign who represented the brand’s newest handbags, eyewear, watches and footwear collection.

The shots were taken in Los Angeles by renowned photographers Claudia and Ralf Pulmanns. 

In an Instagram post last week, the Saudi influencer wrote, “six years ago I decided to pursue my dream to become a model. I knew it was going to be a big challenege and that I had to do everything on my own. I wasn’t scared of the noise from people or society, however I was scared to fail.”

Determined and fearless, the model has been proving herself in so many way and this wasn’t even her favorite time to pose for Guess, as she was also the face of their Ramadan collection that launched back in May and showcased Roz in an elegant and modest dresses suitable for Middle Eastern women.

 

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Fashion

Saudi Model Stars in Victoria’s Secret Campaign

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Saudi influencer and model Roz (short for Rozana) is the first female from the Kingdom to pose for a Victoria’s Secret campaign.

The fashion model shared a video on her Instagram official account earlier this week, showing her in a sportswear from Victoria’s Secret’s Pink line.

The 27-year-old Saudi model was born in Riyadh and moved to the US to study interior design but then discovered her passion for beauty and fashion, after taking part in a number of fashion shows. The model is now currently based in LA.

She has previously cooperated with international beauty brands such as Maybelline alongside Gigi Hadid, the duo then partnered up for Gigi’s bold makeup line.

The model is a rising social media influencer with over 10 millions followers, she is also an ambassador for several fashion bands such as Guess and Dolce & Gabana. 

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Fashion

This Beauty App Allows You To Virtually Try Make-Up On Before Purchasing

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Golden Scent a Saudi beauty e-commerce site is taking online shopping to the next level through the introduction of a virtual try-on feature, which enables customers to try the make-up on before purchasing without having to physically do so.

This new shopping experience is the first augmented reality (AR) of its kind in the entire region, and it hopes to revolutionize the way of viewing products in real life.

“We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app,” Malik Al Shehab, Founder and CEO of Golden Scent said. “We are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”

According the brand, this new feature had already succeeded in increasing the sales. Not only this, but it also wins big in the sustainability department seeing that it is contributing in reducing plastic from the unwanted and returned items.

It will also help cut down unnecessary carbon emissions from delivering the products that end up getting returned.

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